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SoundCloud and Merlin explain their indie licensing deal (Interview)

Slowly but surely, SoundCloud’s status as an unlicensed streaming music service – albeit one where it’s mostly artists and labels willingly uploading their own songs – is being chipped away.

Following licensing deals with Warner Music Group and the National Music Publishers Association, today SoundCloud is announcing an agreement with indie licensing agency Merlin.

It covers the latter’s 20,000+ label and distributor members – Beggars Group, Domino, Epitaph, Ninja Tune, PIAS, Warp Records and more – and will see them earning royalties from the On SoundCloud advertising initiative, as well as from the service’s upcoming paid subscription tier.