Posted inMarketing

K-Pop band BTS team up with Line for characters and merch

Japanese messaging app Line has always made a big thing of its animated characters, which are used as ‘stickers’ in its users’ conversations, as well as appearing in mobile games, merchandise and cartoons.

Now the company is working with one of the biggest K-Pop bands, BTS, on their own range of characters. BT21 are eight characters ‘designed’ by the band, and made available through Line’s range of apps on 26 September.

Posted inMarketing

Campaigns: Major Lazer launches digital stickers on line – Sandbox 154

Artists like Paul McCartney and Psy have both launched successful sticker packs for messaging app Line and now Major Lazer is joining in.

The digital stickers were released last week but, different to previous packs, these ones can be downloaded for free for anyone who adds Major Lazer’s official account as a friend. So rather than working as an additional revenue source, which has proven quite lucrative for artists like Psy and Snoop Dogg, this one works as a way to build up the newly launched account. At the time of writing (6th April), some 171,370 people have added Major Lazer.

Posted inNews

Line IPO could raise more than $1bn for social network

Japanese messaging app Line is preparing for its delayed IPO on the Tokyo and New York stock exchanges.

The company has announced that it will price its IPO at between $26.50 and $31.50 a share, potentially raising as much as $1.09bn from the flotation. The final price will be set on 11 July, according to Line, which has 218 million monthly active users – albeit with two thirds of them concentrated in its four biggest markets, Japan included

Posted inNews

Messaging app Line has 218m active users – and an IPO

Messaging app Line’s parent company has filed to go public in mid-July with the aim of raising $1bn in an IPO that would value the company at $5.5bn.

The company also announced a new figure for its user base: 218 million monthly active users of the core Line app and its various spin-offs.

152 million of those people are in the company’s top four markets in Asia though, with its momentum in the west appearing to have stalled.

Posted inMarketing, Sandbox

Sandbox 154 – Playlists+

Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building playlists as well as those jockeying for prominence on them about what is solid footing and what is hot air.

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