Tag: linkfire

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Linkfire’s latest attribution data deal is with YouTube Music

Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...
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Tools: Smart links roundup

Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways...
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Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
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Smart links market heats up with Linkfire, Beatchain, ToneDen

You wait for a news story about ‘smart links’ for music marketing to come along, then three turn up at once… Linkfire has announced its latest conversion-data deal with a streaming service: Deezer. Artists...
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Linkfire’s latest streaming data partnership is with Deezer

Music marketing firm Linkfire has announced a deal with Deezer to access data on what music listeners do after following one of its 'smart links' to the streaming service. Artists, labels and marketers using Linkfire will...
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Linkfire adds ‘Artist Bio Link’ feature for musicians

Music marketing platform Linkfire has a new feature that could be very useful for artists. It’s called ‘Artist Bio Links’. According to Linkfire, it “brings together all your promotions in one personalised...
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Motive Unknown boss expands on concerns over Apple/Linkfire deal

Last week, we reported on Linkfire’s data-attribution deal with Apple Music, as well as the strings attached which included the stipulation that to get the data, people had to put Apple Music in top spot on their smart-link...
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Linkfire gets Apple Music attribution data – with strings attached

Music-marketing firm Linkfire had a big announcement yesterday: it has a deal with Apple Music to provide more attribution data on what fans are doing on the streaming service after clicking or tapping through from artists’...
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Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
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Linkfire boss talks smarter attribution and the death of cookies

Lars Ettrup, CEO of smart-links firm Linkfire, delivered a talk at Music Ally’s Sandbox Summit conference in London this week on “the joys of attribution”, and how music marketers can better track the journey music...
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Linkfire opens up conversion data from Anghami in Middle East

Music-marketing firm Linkfire continues to deepen its relationships with streaming services in interesting parts of the world. Its latest partner is Anghami in the Middle East and North Africa (MENA). It’s the latest deal...
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African music-streaming service Boomplay now has 53m users

Boomplay has become one of the most prominent music-streaming services to have launched in Africa, and now it has announced a new figure for its growth. It now claims to have more than 53 million users, up from 42 million...