Tag: linkfire

Read More

Motive Unknown boss expands on concerns over Apple/Linkfire deal

Last week, we reported on Linkfire’s data-attribution deal with Apple Music, as well as the strings attached which included the stipulation that to get the data, people had to put Apple Music in top spot on their smart-link...
Read More

Linkfire gets Apple Music attribution data – with strings attached

Music-marketing firm Linkfire had a big announcement yesterday: it has a deal with Apple Music to provide more attribution data on what fans are doing on the streaming service after clicking or tapping through from artists’...
Read More

Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
Read More

Linkfire boss talks smarter attribution and the death of cookies

Lars Ettrup, CEO of smart-links firm Linkfire, delivered a talk at Music Ally’s Sandbox Summit conference in London this week on “the joys of attribution”, and how music marketers can better track the journey music...
Read More

Linkfire opens up conversion data from Anghami in Middle East

Music-marketing firm Linkfire continues to deepen its relationships with streaming services in interesting parts of the world. Its latest partner is Anghami in the Middle East and North Africa (MENA). It’s the latest deal...
Read More

African music-streaming service Boomplay now has 53m users

Boomplay has become one of the most prominent music-streaming services to have launched in Africa, and now it has announced a new figure for its growth. It now claims to have more than 53 million users, up from 42 million...
Read More

Making sense of attribution modelling in digital music marketing

In the latest roundup of panels from Music Ally’s recent Sandbox Summit 2018 conference in New York, the focus is on how attribution modelling is changing for digital music marketers, thanks to the rise of streaming and...
Read More

Linkfire gets a deeper data partnership with Pandora

Linkfire has become a popular tool for music marketers using ‘smart links’ to direct fans to artists’ music on digital services, while getting analytics back from those clicks. Now the company has announced a deeper...
Read More

Sandbox Issue 195: Tools’ Gold

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...
Read More

Music data and analytics: digging below the surface trends

Every music company in 2017 is facing the challenge of making sense of a torrent of data from streaming services and social networks, among other sources. How to make the most of it? A panel at Music Ally’s Sandbox Summit...
Read More

The hottest 30 music tech startups of 2015 (according to Midemlab)

Is 2015 a good year for new music tech startups? In June we'll get a good chance to find out with Midemlab. The annual startup pitching contest takes place during the Midem music industry conference in Cannes, and the 30...
Read More

Sandbox: Emerging markets, Linkfire, Jessica Hernandez and more

This week’s Sandbox digital marketing report should have landed in your inbox yesterday. Its lead feature looks beyond the US and UK to explore what kind of marketing campaigns are working well in Africa, Asia and South...