Tag: linkfire

In the latest roundup of panels from Music Ally’s recent Sandbox Summit 2018 conference in New York, the focus is on how attribution modelling is changing for digital music marketers, thanks to the rise of streaming and...

Linkfire has become a popular tool for music marketers using ‘smart links’ to direct fans to artists’ music on digital services, while getting analytics back from those clicks. Now the company has announced a deeper...

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...

Every music company in 2017 is facing the challenge of making sense of a torrent of data from streaming services and social networks, among other sources. How to make the most of it? A panel at Music Ally’s Sandbox Summit...

Is 2015 a good year for new music tech startups? In June we'll get a good chance to find out with Midemlab. The annual startup pitching contest takes place during the Midem music industry conference in Cannes, and the 30...

This week’s Sandbox digital marketing report should have landed in your inbox yesterday. Its lead feature looks beyond the US and UK to explore what kind of marketing campaigns are working well in Africa, Asia and South...

One link to serve them all: that is Linkfire’s aim – to reach all fans, no matter their music consumption preferences, in one fell swoop. The link shorteners space is not, excuse the pun, short of competition (bitly,...

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind, we speak to marketers...