Tag: little mix

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Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
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Amazon Alexa gets artist notifications… and a Little Mix AAA skill

Spotify’s Release Radar and Apple Music’s New Music Mix are high in the minds of music marketers in 2018. They’re figuring out what ‘signals’ (for example: following an artist’s profile and saving their music...
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Sandbox 171 – The Rise Of Geofilters

Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being...
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‘Little Mix? The GIF-ability of their videos is huge…’

As a sign of the times in November, Vevo launched a GIF creator to allow viewers to grab and loop five-second clips of videos on the platform. If you want your video to have more of a life beyond YouTube or Vevo, you have...
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‘YouTube Boy Band’ team up for Sport Relief charity single

'YouTube Boy Band' team up for Sport Relief charity single
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Music Ally Sandbox 97 – Christmas Presence

Lead: There are only five more shopping (and marketing) weeks until Christmas. While much of the industry's focus is on shifting compilations and greatest hits in the busiest month of the year, it's what happens on Christmas...
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WMG and UMG take aim at X Factor UK over guest artist selection

Little Mix made history last night by becoming the first ever group to win The X Factor in the UK, but there's a row rumbling not-so behind the scenes about the choice of guest artists for the two-legged final this weekend.