Take a look at the most recent top-five chart of films by their box-office takings in the UK and Ireland and see if you can spot the outlier.
Tag: Little Mix
Posted inCampaigns
Behind The Campaign: Little Mix
British girl group Little Mix have traditionally released each new album in November and for Confetti, their sixth studio album, that was not going to change – despite the pandemic hitting just as they released the lead single from it in early 2020. Edd Blower and Simon Forbes (both co-heads of marketing at RCA UK) […]
To access this post, you must subscribe. If you are already a subscriber, log in here.
Posted inSandbox
Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX
Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]
To access this post, you must subscribe. If you are already a subscriber, log in here.
Posted inNews
Amazon Alexa gets artist notifications… and a Little Mix AAA skill
Spotify’s Release Radar and Apple Music’s New Music Mix are high in the minds of music marketers in 2018. They’re figuring out what ‘signals’ (for example: following an artist’s profile […]
Posted inMarketing, Sandbox
Sandbox 171 – The Rise Of Geofilters
Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being used as well as if they live up to the grand claims being made on their behalf. […]
To access this post, you must subscribe. If you are already a subscriber, log in here.
Posted inAnalysis, Marketing
‘Little Mix? The GIF-ability of their videos is huge…’
As a sign of the times in November, Vevo launched a GIF creator to allow viewers to grab and loop five-second clips of videos on the platform. If you want your video to have more of a life beyond YouTube or Vevo, you have to consider how GIF-ready it can be and how it can be converted into visual catchphrases.
“Another example is Little Mix,” says O’Keefe. “The GIF-ability of their videos is huge. All the fans chop them up into their favourite little bits.”
Posted inNews
‘YouTube Boy Band’ team up for Sport Relief charity single
‘YouTube Boy Band’ team up for Sport Relief charity single
Posted inMarketing, Sandbox
Music Ally Sandbox 97 – Christmas Presence
Lead: There are only five more shopping (and marketing) weeks until Christmas. While much of the industry’s focus is on shifting compilations and greatest hits in the busiest month of the year, it’s what happens on Christmas Day itself that will set the temperature for next year. Lots of people will be getting smartphones and tablets as presents – many of them for the first time. Here, then, is a brand new digital audience for the music industry. So how are they preparing for this and how are they making sure their music and their digital services are amongst the first things that will be tested out on these new devices?
To access this post, you must subscribe. If you are already a subscriber, log in here.
Posted inNews
WMG and UMG take aim at X Factor UK over guest artist selection
Little Mix made history last night by becoming the first ever group to win The X Factor in the UK, but there’s a row rumbling not-so behind the scenes about the choice of guest artists for the two-legged final this weekend.