Tag: little simz
Behind The Campaign :: Little Simz
Little Simz released Sometimes I Might Be Introvert, her fourth studio album, on 3rd September, the follow-up to 2019’s Grey Area. Stephanie Achigbu (marketing director at AWAL and global marketing lead on the Little Simz...
December 1, 2021
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS
Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
March 7, 2019
Little Simz to tease new tracks using Instagram music stickers
British artist Little Simz is preparing for the release of her third album ‘GREY Area’ through AWAL, and as part of its marketing campaign is using music stickers on Instagram. The album comes out on 1 March, but every...
February 19, 2019