Tag: little simz

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Behind The Campaign :: Little Simz

The team from AWAL explain how they moved to reintroduce Little Simz, why her videos were treated like movie premieres, how she increased her social media activity (notably on TikTok), why D2C proved to be central to the...
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Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
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Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
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Little Simz to tease new tracks using Instagram music stickers

British artist Little Simz is preparing for the release of her third album ‘GREY Area’ through AWAL, and as part of its marketing campaign is using music stickers on Instagram. The album comes out on 1 March, but every...
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British rapper Little Simz wins Dice Live Award

Dice may have started as an app for buying concert tickets without booking fees, but the London-based company is building its profile within the live market in a growing number of ways. Witness yesterday’s Dice Live...