Instagram expands live-video feature to two people at once
Instagram is adding something to its live-video broadcasting feature: an extra person. The app is testing allowing people to add another Instagram user to their broadcast in split-screen, which could be used for one-to-one...
August 9, 2017
Esperanza Spalding to record new album on Facebook Live
From in-studio snaps to live performances and webchats, artists have been digitally giving fans insights into their recording process for some time. Jazz artist Esperanza Spalding is going a few steps further though: she’s...
July 28, 2017
Apple Music gets exclusive livestream from Tidal co-owners Arcade Fire
We’ve written regularly in the last year about the shift in definitions of ‘exclusives’ on music-streaming services. Bar the odd exception, few albums are now exclusive to a single service, but Apple Music, Spotify...
July 21, 2017
Royal Blood, Samsung and lessons from 360-degree livestreaming
This guest column comes from Ian Baverstock, managing director of Focal Point VR: Focal Point VR recently provided the live streaming technology for a product launch; a major brand showcasing a fast rising band at an exclusive...
July 10, 2017
Facebook to launch dedicated app for video creators
Facebook’s next spin-off app will be focused on video creators, according to an announcement made by the social network at the VidCon conference. “Facebook is set to launch a standalone app for video creators later...
June 26, 2017
YouTube says Super Chat can double livestreaming income
YouTube’s ‘Super Chat’ feature is its equivalent to the tipping within livestreaming-video apps: fans buy “highlighted chat messages” to stand out from the crowd chatting about a live stream, with the channel owner...
June 26, 2017
Gig FM is latest livestreaming-video app focused on music
British startup Gig.fm’s claim to be “the world’s first music livestreaming app” is a bit of a stretch: Busker, Flits and Netstage are three examples that got there before it. Still, the idea remains interesting:...
June 26, 2017
Twitter’s Periscope adds ‘Super Hearts’ tipping
Twitter’s live-streaming video service Periscope is finally taking a leaf out of rivals’ books by introducing a tipping feature to help broadcasters make money. It’s called ‘Super Hearts’ and launched yesterday...
June 22, 2017
Twitch opens up monetisation to more of its broadcasters
Live-streamers on Twitch have been able to make money from their broadcasts by joining the service’s ‘Partner Program’. Now it’s launching a separate tier for others. “Introducing the Twitch Affiliate Program,...
April 24, 2017
Kasabian take to Twitch for music and game live streams
Kasabian are the latest band to work with Amazon on a digital marketing campaign, and in their case, Amazon’s live-video subsidiary Twitch is playing a major role. Yesterday, the band visited Twitch’s studios in London...
April 18, 2017
Twitter opens up Periscope to external hardware and software
Twitter’s Periscope live-streaming software is now integrated into its mobile apps, but now the company is opening it up further with something called the Periscope Producer API. Twitter says it “opens up new ways...
March 22, 2017
Sandbox 168: Archive Mind Catalogue Marketing In The Social Media Age
Lead: As we approach “peak Q4”, it is a time of year when catalogues get a major push as part of the Christmas gifting market. But catalogues, like dogs, are not just for Christmas. How are catalogues maintained and how...
November 16, 2016