Tag: LiveXLive
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LiveXLive to rebrand as LiveOne and spin off PPV business

Avatar photo by Stuart Dredge

Livestreaming firm LiveXLive is changing its name to LiveOne and planning to spin off its pay-per-view business as a separate public company.

The rebrand will cover its various other services too: its podcasting arm PodcastOne already has the correct suffix, but music streaming service Slacker will now be called SlackerOne. Chairman and CEO Robert Ellin said the move will “further pull together our flywheel business model”.

How is that business model doing? Well, LiveXLive recently trumpeted its “13th consecutive quarter of record revenue” after generating $38.8m in the second quarter of this year – its fiscal Q1. That was growth of 269% year-on-year.

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Music livestreams are getting their own awards ceremony

Avatar photo by Stuart Dredge

A music industry trend isn’t a proper trend until it gets its own awards ceremony, right? If so, livestreams are graduating to the Big Trends league, because LiveXLive has announced plans for ‘The Lockdown Awards’ this October to “honour artists and entertainers who create content for fans amidst the pandemic”.

Categories include Best Virtual Festival; Best Show Shot with an iPhone; Best Use of Technology/Zoom; Favorite Remote Duet; and Biggest Star Who Got It Right. There’s also a sense of humour at work here, with The John Legend Award for Being Ubiquitous During a Pandemic.

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LiveXLive financials reveal revenues of $10.5m for Q2 2020

Avatar photo by Stuart Dredge

US music-streaming and livestreaming company LiveXLive has published its latest financial results, including a new record for quarterly revenues: $10.5m.

That’s in the second quarter of 2020 (its fiscal Q1), with those revenues having grown by 11% year-on-year. The company reported a net loss of $7.5m though, although at least that was down from $11m this time last year.

LiveXLive ran 45 music livestreams last quarter, which it said generated more than 76m live views. The bulk of those came from the 48-hour ‘Music Lives’ online festival in April, which was sponsored by TikTok and Facebook’s Oculus Venues, garnering more than 50m live views.

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Pitbull signs LiveXLive deal for paid livestreams and vodcast

Avatar photo by Stuart Dredge

Pitbull is the latest artist looking to do more with livestreaming and video content, and he’s found a partner to help.

He’s working with US firm LiveXLive in a “multi-year revenue-share content partnership” that will see Pitbull play a series of pay-per-view livestream concerts, while also launching a video podcast (or ‘vodcast’). The latter will be distributed through PodcastOne, the podcasting network that LiveXLive recently bought.

The first livestreamed concert will be on 12 September, as part of a run of four weekly events for which tickets will cost $9.99 a pop from LiveXLive’s site and apps. Tickets won’t be the only revenues either.