Tag: lo-fi hip-hop
Lo-fi hip-hop brand ChilledCow rebrands as Lofi Girl
ChilledCow is one of the most well-known lo-fi hip-hop brands that have grown on YouTube and streaming services with their mixes for studying, working and/or relaxing to. But the most recognisable aspect of ChilledCow wasn’t,...
March 22, 2021
Sandbox Issue 264: Lo-fi, hi-impact – how lo-fi hip hop brands are chilling out millions of devoted listeners
Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to....
November 12, 2020
The latest player in the lo-fi hip-hop YouTube game is… Pepsi
Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn't it be nice if their animated backgrounds were more branded? And in fact, wouldn't the...
September 18, 2020
Lo-Fi Player is the latest Google Magenta AI-music project
Magenta is a research project within Google exploring the intersection of AI and creativity, including a range of music demos. The latest of those is called Lo-Fi Player, and it launched this month. It's riffing off the...
September 7, 2020