Sandbox Issue 264: Lo-fi, hi-impact – how lo-fi hip hop brands are chilling out millions of devoted listeners
Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to....
November 12, 2020
Will Smith has joined the lo-fi hip-hop YouTube bandwagon
In the Q1 2020 edition of our Music Ally Report (which you can read here if you missed it) we looked at ‘the hi-power growth of lo-fi hip-hop playlists’ on YouTube and Spotify alike. Round-the-clock streams of...
July 16, 2020
MooTube: ChilledCow lo-fi hip-hop channel returns to YouTube
Earlier this year, we pointed you in the direction of an article exploring how 24-7 lo-fi hip-hop YouTube livestreams make their money. It’s still well worth a read, if you missed it at the time. Now one of those channels, ChilledCow,...
February 25, 2020