Tag: ludovico einaudi

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Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
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Ludovico Einaudi to release seven albums in seven months

Classical-music composer Ludovico Einaudi clearly isn’t afeared of hard work: he’s just signed a new deal with UMG’s Decca Records to release seven albums in seven months. The project is called ‘Seven Days Walking’,...
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Ludovico Einaudi :: digital music marketing case study

A classical artist can and should make use of the same tactics as pop acts. A well-executed and well-structured campaign, playing with new methods of reaching potentially new audiences.
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Ludovico Einaudi takes ‘Touch Pianist’ to Spotify’s homepage

Third-party apps are no longer part of Spotify’s desktop client, but there’s still a way for users to get interactive with music within the app. Decca has launched something called ‘Touch Pianist’ for classical...
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Sandbox 140 – Grasping at straws: Facebook and the Fable of Organic Reach

Lead: Organic reach might just be the biggest fable in the music industry, especially on Facebook. We speak to those tasked with hitting this most rapid of moving targets about what works (paying to promote posts, mainly)...
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Digital success for Ludovico Einaudi and Les Misérables soundtrack

Decca-signed composer Ludovico Einaudi has become the first classical artist to sell more digital than physical copies of an album in the UK.
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Sandbox issue thirty eight: Word on the web – getting your music featured online

- Word on the web - getting your music featured online - Sir Mix-A-Lot - Facebook game and Turntable.fm - Campaign Focus: Ludovico Einaudi - Tools: Roundup - Under The Lens: Glastonbury