Tag: ludovico einaudi
Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX
Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
March 20, 2019
Ludovico Einaudi to release seven albums in seven months
Classical-music composer Ludovico Einaudi clearly isn’t afeared of hard work: he’s just signed a new deal with UMG’s Decca Records to release seven albums in seven months. The project is called ‘Seven Days Walking’,...
March 4, 2019
Ludovico Einaudi :: digital music marketing case study
A classical artist can and should make use of the same tactics as pop acts. A well-executed and well-structured campaign, playing with new methods of reaching potentially new audiences.
January 26, 2016
Ludovico Einaudi takes ‘Touch Pianist’ to Spotify’s homepage
Third-party apps are no longer part of Spotify’s desktop client, but there’s still a way for users to get interactive with music within the app. Decca has launched something called ‘Touch Pianist’ for classical...
October 21, 2015
Sandbox 140 – Grasping at straws: Facebook and the Fable of Organic Reach
Lead: Organic reach might just be the biggest fable in the music industry, especially on Facebook. We speak to those tasked with hitting this most rapid of moving targets about what works (paying to promote posts, mainly)...
September 9, 2015
Digital success for Ludovico Einaudi and Les Misérables soundtrack
Decca-signed composer Ludovico Einaudi has become the first classical artist to sell more digital than physical copies of an album in the UK.
January 30, 2013