Tag: lyor cohen

Read More

Lyor Cohen warns industry not to get ‘drunk off the data’

YouTube Music boss Lyor Cohen sat down with colleague Tuma Basa, director of urban music, for a hip-hop focused event earlier this week – and delivered a warning to labels about their A&R strategies. “I think the...
Read More

Lyor Cohen keen to avoid algorithmic echo chambers on YouTube

The headline for newspaper The Times’ interview with YouTube Music boss Lyor Cohen may be over-egging the pudding a bit. ‘Whip Spotify’s ass? The answer is emphatically yes’, it turns out, refers to a section of...
Read More

YouTube and Mr Eazi team up to help emerging Nigerian artists

YouTube is already the most significant digital platform for Afrobeats artists looking to build their global audiences. Now the service has teamed up with Nigerian artist Mr Eazi and his emPawa Africa incubator to provide...
Read More

Report 423: YouTube’s India opportunity

India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...
Read More

From Lyor Cohen to pop-ups, YouTube’s Article 13 drive continues

“The first time I’ve touched this safe-harbour [topic] in quite some time is this morning with you! I don’t hear it,” YouTube Music’s Lyor Cohen told Music Ally in June, after we asked him about the ongoing tensions...
Read More

Lyor Cohen criticises ‘severe unintended consequences’ of Article 13

Lyor Cohen has joined fellow YouTube executives Susan Wojcicki and Robert Kyncl in criticising the Article 13 section of the proposed new European copyright directive. His comments, coming from someone who was so recently...
Read More

Lyor Cohen on YouTube and the music biz: ‘We have a new love affair’

Fresh from a series of media interviews to promote the launch of YouTube Music Premium – including a chat with Music Ally – YouTube's global head of music Lyor Cohen gave a keynote speech at the Cannes Lions conference...
Read More

Lyor Cohen on YouTube Music: ‘How do we actually grow the business?’

“This is about where we are – not we, YouTube, but where the industry is – and how do we move forward? And to me that’s the key: how do we elegantly move forward as we are transitioning from 18 years of decline,...
Read More

YouTube to ‘frustrate and seduce’ its music users with ads

We know from Spotify’s growth that free music-streaming can be a powerful funnel towards paid subscriptions. We also know that YouTube’s catalogue of music videos is the biggest free music-streaming funnel of all:...
Read More

Lyor Cohen wants YouTube to break ‘two-horse race’ of Apple and Spotify

Why did Lyor Cohen take the job as head of music at YouTube in 2016? In his keynote speech at SXSW today, the music-industry veteran explained. “My greatest fear at the time was that distribution was going to be too...
Read More

Lyor Cohen: ‘The music industry will recognise us as a huge value contributor’

Lyor Cohen, YouTube’s global head of music, has told Music Ally that 2018 will be “the year of music for YouTube and Google” and suggested the animosity between the video platform and the music industry will soon be...
Read More

Lyor Cohen promise: ‘We’re going to make you rich and famous’

AdAge has been profiling Lyor Cohen’s plans for 2018 as head of music at YouTube, including boiling down his pitch to artists, managers and labels as “We’re going to make you rich and famous”. That includes providing...