Posted inNews

YouTube says its music payouts were $4bn in the last year

YouTube has paid out more than $4bn to the music industry in the last 12 months, according to its head of music Lyor Cohen.

The new figure was the focus for a blog post published by Cohen this afternoon, in which he also said that YouTube’s premium subscription services have “added more paid members in Q1 ’21 than in any other quarter since launch.”

Cohen did not include a figure for those paid memberships, which stood at 30 million globally in October 2020, plus another five million people on free trials of YouTube Music Premium and YouTube Premium.

Posted inNews

YouTube now has more than 2bn monthly music users

In mid-2018, YouTube said that more than one billion people visited it every month to consume music. Two and a half years later, that total has doubled to more than two billion.

The new milestone has been announced this afternoon in a blog post by YouTube’s global head of music Lyor Cohen, as YouTube launched its first audio advertising format.

“Music video streaming is quickly growing in popularity: More than 2 billion people come to YouTube each month to experience music,” wrote Cohen, as part of an argument that brands and their agencies should be spending more money with YouTube around music.

Posted inReports

Report 423: YouTube’s India opportunity

India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in India – it is also the single most important platform for Indian acts to break globally. […]

To access this post, you must subscribe. If you are already a subscriber, log in here.