Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
M.I.A. launches Patreon page to fund music and other work
Patreon has snagged another prominent musician to use its platform to fund their work. M.I.A. has launched her page on Patreon, offering fans the chance to spend $5 or $10 a month to support her art. And ‘art’ is the...
February 3, 2020
Apple made its own music videos for Drake, Pharrell, M.I.A.
An interesting detail on how Apple is ensuring exclusive content for its new Apple Music service: it’s making its own music videos for key artist partners. That’s according to Pitchfork, which reports that Apple made...
July 13, 2015
M.I.A. not so fussed about search engines
The new album from M.I.A. is called ///Y/ - which is supposed to spell out Maya, her name. Fast Company has an article explaining how marvellously un-SEO friendly the title is: Googling it just brings up lots of links to...
May 21, 2010
M.I.A. video not deleted from YouTube – just buried
Wired has been doing some digging into what happened to M.I.A.'s new video on YouTube. The video, which has plentiful graphic violence, caused a controversy when it was seemingly removed from YouTube, with the artist initially...
April 29, 2010