Music Ally podcast #101
For this special podcast campaign edition, Music Ally's training & campaigns manager Nikoo Sadr teamed up with her old colleague Rob MacAllister from Giant Men Management to talk all things campaigns and trends included in...
February 10, 2016
Madeon :: digital music marketing case study
A number of well-thought-out tactics contributed to the success of this campaign – mainly understanding the target demographics enough to be able to make wise decisions that resulted in a database of engaged fans. On top...
January 26, 2016
Madeon’s Adventure Machine makes a marvellous racket online
A lot of whizzy-tech music marketing campaigns are showcases for the technology rather than the music – hi, almost every augmented reality app ever! – but Madeon’s new Adventure Machine website is different. Not that...
March 19, 2015