Madonna will soon be showing Apple Store visitors how to remix
Madonna has joined the Apple Store crew. No, that doesn’t mean she’ll be at the doors wearing a colourful shirt and clapping people who’ve queued up for a new iPhone. Instead, she’s the latest artist to collaborate...
June 3, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign
The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...
May 7, 2019
Taylor Swift tops 2016’s highest-paid musicians chart
Taylor Swift may not have released a new album (yet) in 2016, but she has still been the highest-earning musician according to Forbes’ annual chart of musical moneymakers. The magazine estimates that Swift earned $170m...
December 7, 2016
Tidal’s latest suitor is reportedly Apple Music
Gossip about Tidal being up for sale have been floating in the ether for at least half a year, even if the potential suitors (Samsung, Rhapsody, Google) have changed.
July 1, 2016
DanceOn music MCN has generated 5bn video views
We’ve written a fair amount about multi-channel networks (MCNs) like Maker Studios, BroadbandTV and Fullscreen. One of the most popular MCNs is focused on music, however: DanceOn, whose co-founders include Madonna and...
April 25, 2016
Tidal has too many kinks
No, not the village green-preserving Muswell Hill–based battling brothers – but rather continuing teething problems. Madonna, one of the artists who owns a stake in Tidal, has been defending it against mounting criticism....
July 28, 2015
Sandbox 129 – Social Media Scoring
Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them as a dumping ground...
March 25, 2015
Sandbox 126 – Patron Saints: Digital Music’s Funding Revolution
Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The only ingredient you...
February 11, 2015
Madonna launches ‘Rebel Heart’ sweepstakes in Grindr app
Snapchat? Pfft, SO last week. Madonna’s latest social-app marketing activity is taking place within location-based hookups app Grindr, with a focus on her gay fanbase. Users of the app are being invited to recreate the...
February 11, 2015
Madonna’s new music video makes its debut on… Snapchat?
Imagine a Venn diagram of ‘people who use Snapchat’ and ‘people who are interested in the new Madonna album’. We’re not sure how big a crossover there’d be, in all honesty. That may be the point of the star’s...
February 6, 2015