Tag: madonna

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Madonna will soon be showing Apple Store visitors how to remix

Madonna has joined the Apple Store crew. No, that doesn’t mean she’ll be at the doors wearing a colourful shirt and clapping people who’ve queued up for a new iPhone. Instead, she’s the latest artist to collaborate...
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Sandbox Issue 228: Marketing on a Budget

Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
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Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...
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Taylor Swift tops 2016’s highest-paid musicians chart

Taylor Swift may not have released a new album (yet) in 2016, but she has still been the highest-earning musician according to Forbes’ annual chart of musical moneymakers. The magazine estimates that Swift earned $170m...
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Tidal’s latest suitor is reportedly Apple Music

Gossip about Tidal being up for sale have been floating in the ether for at least half a year, even if the potential suitors (Samsung, Rhapsody, Google) have changed.
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DanceOn music MCN has generated 5bn video views

We’ve written a fair amount about multi-channel networks (MCNs) like Maker Studios, BroadbandTV and Fullscreen. One of the most popular MCNs is focused on music, however: DanceOn, whose co-founders include Madonna and...
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Tidal has too many kinks

No, not the village green-preserving Muswell Hill–based battling brothers – but rather continuing teething problems. Madonna, one of the artists who owns a stake in Tidal, has been defending it against mounting criticism....
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Sandbox 129 – Social Media Scoring

Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them as a dumping ground...
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Sandbox 126 – Patron Saints: Digital Music’s Funding Revolution

Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The only ingredient you...
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Madonna launches ‘Rebel Heart’ sweepstakes in Grindr app

Snapchat? Pfft, SO last week. Madonna’s latest social-app marketing activity is taking place within location-based hookups app Grindr, with a focus on her gay fanbase. Users of the app are being invited to recreate the...
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Madonna’s new music video makes its debut on… Snapchat?

Imagine a Venn diagram of ‘people who use Snapchat’ and ‘people who are interested in the new Madonna album’. We’re not sure how big a crossover there’d be, in all honesty. That may be the point of the star’s...
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Madonna rush-releases new tracks after leak

Last week, we reported on a full album’s worth of new Madonna songs leaking online, even though Madonna quickly released a statement claiming they were unfinished. Over the weekend, her strategy moved on a step: six songs...