The Sandbox Guide to… Marketing in 2023
Music Ally kicked off the year by asking 30 of the music industry’s leading lights what – in the wide world of digital music marketing – they were looking forward to in 2023.
January 25, 2023
Musicians facing lawsuit over Bored Ape Yacht Club NFTs
One result of the recent crypto-market difficulties has been anger from people who bought expensive NFTs, then saw their value plummet.
December 12, 2022
Madonna and other stars sign up for video-chat startup Bright
The growth of Cameo has shown the potential for video-driven services bringing celebrities and fans together. Now there's a new player in the space, Bright, which is focusing on live video chats rather than pre-recorded shout-outs. There's...
May 5, 2021
Today’s positive coronavirus-related industry news (23 April)
Start today with YouTube’s announcement of a slate of Covid-19 related original shows, with several involving music. Stay Home With: Yungblud will explore the UK artist’s quarantine life, with viewers encouraged...
April 23, 2020
Coronavirus update: Music stocks, Madonna, Coachella and more
The novel Coronavirus (COVID-19) outbreak is a fast-evolving situation, illustrated by the fact that yesterday the entirety of Italy was placed on lockdown. There was also a succession of news stories on the effect the outbreak...
March 10, 2020
Madonna will soon be showing Apple Store visitors how to remix
Madonna has joined the Apple Store crew. No, that doesn’t mean she’ll be at the doors wearing a colourful shirt and clapping people who’ve queued up for a new iPhone. Instead, she’s the latest artist to collaborate...
June 3, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign
The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...
May 7, 2019
Taylor Swift tops 2016’s highest-paid musicians chart
Taylor Swift may not have released a new album (yet) in 2016, but she has still been the highest-earning musician according to Forbes’ annual chart of musical moneymakers. The magazine estimates that Swift earned $170m...
December 7, 2016
Tidal’s latest suitor is reportedly Apple Music
Gossip about Tidal being up for sale have been floating in the ether for at least half a year, even if the potential suitors (Samsung, Rhapsody, Google) have changed.
July 1, 2016
DanceOn music MCN has generated 5bn video views
We’ve written a fair amount about multi-channel networks (MCNs) like Maker Studios, BroadbandTV and Fullscreen. One of the most popular MCNs is focused on music, however: DanceOn, whose co-founders include Madonna and...
April 25, 2016