No, not the village green-preserving Muswell Hill–based battling brothers – but rather continuing teething problems. Madonna, one of the artists who owns a stake in Tidal, has been defending it […]
Sandbox 129 – Social Media Scoring
Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them as a dumping ground for the same crumbs of content they toss everywhere else? We look at five acts – […]
Sandbox 126 – Patron Saints: Digital Music’s Funding Revolution
Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The only ingredient you need is a loyal community – a community that finds true value in your work,” says Anthony Privitelli from Patreon. Artists who are putting in the effort are seeing the results; but looming on the horizon is how YouTube may change its T&Cs on what artists can and can’t do with their content elsewhere and this is something that could blow a hole through this sector.
Madonna launches ‘Rebel Heart’ sweepstakes in Grindr app
Snapchat? Pfft, SO last week. Madonna’s latest social-app marketing activity is taking place within location-based hookups app Grindr, with a focus on her gay fanbase. Users of the app are […]
Madonna’s new music video makes its debut on… Snapchat?
Imagine a Venn diagram of ‘people who use Snapchat’ and ‘people who are interested in the new Madonna album’. We’re not sure how big a crossover there’d be, in all […]
Madonna rush-releases new tracks after leak
Last week, we reported on a full album’s worth of new Madonna songs leaking online, even though Madonna quickly released a statement claiming they were unfinished. Over the weekend, her […]
Madonna album leaks, but is that really ‘terrorism’?
Our sympathies are with Madonna, who saw 13 new tracks leak online this week, giving fans what was claimed to be an early listen of her next album. But we […]
Speculation rising about U2 and Madonna’s involvement in iPhone 6 launch
Next Tuesday, Apple will unveil its new iPhones at an event in Cupertino, and while there is frenetic speculation that it will also show off its long-rumoured smartwatch, there is […]
BitTorrent launches Bundle for Madonna’s new film
Madonna is giving away her latest movie on BitTorrent? Well, nobody who saw Swept Away would pay for it, etc etc.
Vyclone to be used for multi-angle clips of One Direction film premiere
Video-sharing app Vyclone has been used at gigs by artists like Ed Sheeran, Madonna and No Doubt as part of official marketing campaigns, but now the UK/US startup has its biggest deal yet: One Direction.
Instagram has 100m users (including a peeved Madonna)
There was a time when plenty of people suggested photo-sharing app Instagram would be a flash in the pan. One big-money Facebook acquisition and a couple of years later, Instagram has announced that it now has 100m monthly active users.
Director’s cut of Madonna’s LoveLive webcast heads to YouTube
LoveLive streamed an eight-song Madonna concert to fans online last week and it is now available to watch on demand via YouTube.