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Tag: Madonna
Posted inMarketing, Sandbox

Sandbox 129 – Social Media Scoring

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Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them as a dumping ground for the same crumbs of content they toss everywhere else? We look at five acts – […]

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Posted inMarketing, Sandbox

Sandbox 126 – Patron Saints: Digital Music’s Funding Revolution

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Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The only ingredient you need is a loyal community – a community that finds true value in your work,” says Anthony Privitelli from Patreon. Artists who are putting in the effort are seeing the results; but looming on the horizon is how YouTube may change its T&Cs on what artists can and can’t do with their content elsewhere and this is something that could blow a hole through this sector.

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