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Billie Eilish merch store will be integrated into livestream

We reported earlier this month on plans for Billie Eilish’s first livestream, the $30 ‘Where Do We Go? The Livestream’ concert on 24 October.

Startup Maestro is the technical partner, and it’s been talking about a new partnership with ecommerce firm Shopify that will see merch sold during the event.

Open to all artists using the platform, it will let fans browse and buy merchandise within the livestream, rather than being pushed out to another website.

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Billie Eilish set for Maestro-powered livestream concert

Everyone else is doing it, so why shouldn’t Billie Eilish? Ticketed livestreams, we mean. Eilish announced plans yesterday for ‘Where Do We Go? The Livestream’ on 24 October, broadcasting from Los Angeles at 3pm PT. Fans paying $30 for a ticket will be able to watch live and stream the concert on-demand for up to 24 hours afterwards, with an exclusive line of merchandise for sale too.

According to Billboard, the partner for the show is Maestro, the startup that’s been building an increasingly-impressive roster of artist partners for paid livestreams. We wrote about its work with Erykah Badu on her ‘Apocalypse, Live from Badubotron’ quarantine concert series earlier this year, and it also helped Melissa Etheridge build a $50k-a-month business from her Etheridge TV broadcasts. Katy Perry and Tim McGraw are two of its other recent clients.

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The 20 hottest music startups of 2016 (according to Midemlab)

SoundCloud, Kickstarter, Next Big Sound, Songkick and The Echo Nest are just five of the companies that have passed through the Midemlab startup contest – originally known as MidemNet Lab – over the years.

This year’s Midemlab finalists have just been announced: 20 startups that will be pitching their wares at the Midem conference in Cannes this June.

Disclosure: we (Music Ally) were involved in the process of narrowing down the 150+ entries to the 20 finalists, along with fellow contest partners Atomico and Bluenove. We’d love to know what you make of the final selection. So without further ado…