Posted inNews

AR firm Magic Leap ships its first mixed-reality headset

It’s not vapourware! The Magic Leap One Creator Edition mixed-reality headset is actually shipping this week, with a few restrictions. Not least the price: the headset, computing pack and controller costs a cool $2,295, and is only available for developers (and super-keen early adopters pretending to be developers) in certain cities in the US.

The device isn’t just shipped to these early customers either: it’ll be delivered by Magic Leap for an in-person setup process. Tónandi, the music-manipulation app developed with Icelandic band Sigur Rós, is included with the system, alongside some other “preview experiences” developed by the company.

Posted inNews

Magic Leap promises to ship its first AR headset this summer

Augmented-reality hardware startup Magic Leap has raised $2.3bn over six funding rounds since February 2014, without yet launching a commercial product. That’s changing, the company promises: its first headset will be available later this summer.

There is no specific date attached to the announcement, which was made during a livestream yesterday showing off the latest tech demo of the Magic Leap One Creator Edition.

It came after another announcement: that telco AT&T will be the exclusive wireless distributor for the device in the US, as well as investing an undisclosed amount in Magic Leap.

Posted inNews

Magic Leap reveals its first augmented-reality headset

Well, we say ‘headset’. The Magic Leap One Creator Edition might be more accurately termed a pair of steampunk goggles.

Very cool (specifically: very cool when Johnny Depp wore something very similar as Willy Wonka in Charlie and the Chocolate Factory) but not necessarily something that most of us would want to walk down the street wearing.

But we’ll do our best to hold back the snark: this headset has been six years and $1.89bn of funding in the making.

Posted inNews

Magic Leap boss promises ‘rainbow powered unicorns’

Magic Leap is the massively-funded augmented-reality (AR) company which ran into its first bad press before Christmas, amid reports that it was struggling to get its ambitious technology to work.

Now its CEO Rony Abovitz has published a blog post cranking up the hype machine again. “Our first product is coming. My office in our new building is right next to a small model home we built, right smack in the middle of everything. A home where we can test how Magic Leap will fit into your life each day,” he wrote.

Posted inStartups

20 music/tech startups we’ll be watching in 2016

At times in 2015, Music Ally felt like a grouch when surveying the landscape of music/tech startups – usually at the sight of the latest ‘Instagram / WhatsApp for music’ social app without an obvious demand from users (never mind a clear business model) in sight.

But as we went over our year’s coverage of new tech companies in or around the music industry, we found more reasons for optimism than we expected. There are still new, inventive startups with the potential to do great things in music.

Here are 20 of the companies we wrote about for the first time in 2015, whose fortunes we’re eager to follow in 2016.