Tag: major lazer

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Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
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Major Lazer remix Fortnite music and launch in-game pack

After Marshmello and Weezer, the latest artist to launch a high-profile collaboration with video-game Fortnite is Major Lazer. The Diplo-led group have remixed two of the tracks that players hear in Fortnite’s ‘lobby’...
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Sua Cara is the latest Latin video taking YouTube by storm

Move over ‘Despacito’ and pack your bags ‘Mi Gente’ – there’s another Latin-infused track blowing up on YouTube. We say ‘infused’ because the main artist, Major Lazer, isn’t from Latin America. However,...
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Dubset helps Bad Royale and Major Lazer release new track

Remixes and mash-ups licensing platform Dubset is getting some positive PR this week, courtesy of a new collaboration between Major Lazer and Bad Royale. Billboard reports that the song’s prominent Toots & the Maytals...
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Campaigns: Major Lazer launches digital stickers on line – Sandbox 154

Artists like Paul McCartney and Psy have both launched successful sticker packs for messaging app Line and now Major Lazer is joining in. The digital stickers were released last week but, different to previous packs, these...
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Sandbox 154 – Playlists+

Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building...
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Major Lazer launch a sticker pack in Line messaging app

Major Lazer have followed in Paul McCartney’s footsteps by launching their own sticker pack in messaging app Line. The digital stickers can be pasted in to conversations within the app like emoji, and are available as...
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Major Lazer get their own Lazergram iPhone app

Give it a few years, and we'll be looking back at artist-branded iPhone-only Instagram-style photo apps as a real moment in time – but possibly not one that provided much lasting value.