Posted inNews

Tips for music/tech startups from accelerators and incubators

Startup accelerators and incubators are a familiar part of the technology industry, working with emerging startups to help them build their products and services, and refine their pitches to investors and customers/users alike.

One of the positive trends in recent years has been the emergence of dedicated music-tech accelerators and incubators, backed by labels and other music companies, keen to support innovative new startups.

In the US, the well-regarded Techstars network has been running a music accelerator since 2017, but the UK has its own equivalents too: Abbey Road Red, launched in 2015 by London’s famous Abbey Road Studios, and Marathon Artists Labs, set up in 2016 by independent label Marathon Artists.

In this video, Abbey Road managing director Isabel Garvey and Marathon Artists chairman Paul-René Albertini explain how their programmes work; why they think it’s important for the music industry to have open arms to tech innovators; and offer some advice to startups wanting to work with the industry.

Posted inNews

Marathon Artists LABs 2018: startups target music monetisation

Independent music company Marathon Artists launched its LABs accelerator in 2016, bringing together a group of six music/tech startups to work with its label, management and publishing arms, as well as a group of external mentors.

This year, LABs has returned, with partners including Domino, Audiotube, Tileyard Studios and Music Ally, and a theme of ‘monetisation’. Its latest cohort of startups are gathering in London for a week a month to meet around 80 mentors.

By having the accelerator sitting within an independent music company (Courtney Barnett, Jamie Isaac) Marathon’s ambition is that the startups will benefit from a unique perspective on the industry, whilst making sure Marathon Artists is always seated at the forefront of innovation in the music landscape.

Music Ally interviewed four of the startups – Mahogany, Musimap, InPlayer and Dummy – to find out what they’re doing and how they see the music industry’s current trends.

Posted inNews

Marathon Artists LABs accelerator returns with monetisation focus

Independent music company Marathon Artists is preparing for the second year of its Marathon Labs startups accelerator, following a successful debut in 2016.

As in 2016, this year’s cohort will gather in Tileyard for one week a month, over a period of six months, meeting around 20 mentors each week.

2016’s crop of startups included Berlin tour-crowdfunding firm Stagelink; London festival-apps startup Festyvent; Tel Aviv live-lightshow app Funtoad; Stockholm blockchain startup Chainvine; New York social marketing platform Floviral; and London MCN Magnetic.

Posted inNews, Startups

Marathon Artists has its own startup accelerator

The latest tech accelerator comes from an interesting source: London-based independent music company Marathon Artists, which we associate more with artists like Courtney Barnett and Jagwar Ma.

The company already has management and publishing arms alongside its core label, but now it has Marathon Labs too.

Its first mentoring programme began in late January: a six-week scheme for a group of startups in or related to music-tech. Startups for the first programme have been drawn from London, Berlin, Tel Aviv and Stockholm, in partnership with investment firm Sushi Venture Partners.