Tag: marketing campaign

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Peter Bjorn and John get a ‘3-in-1’ video for new singles

Remember Peter Bjorn and John? Their big hit was ‘Young Folks’ in 2006, and we can only apologise if reading this sentence puts its whistling hook on your internal jukebox for the entire day. They’re still going strong,...
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Spotify creates pop-up exhibition for Ariana Grande in New York

From shoppable Snapchat lenses to location-based treasure hunts to ticketing/album bundles, the campaign for Ariana Grande’s latest album ‘Sweetener’ has been pulling out plenty of digital stops. Now it’s doing something...
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2017 End of year Sandbox Issue

Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. As usual, all campaigns are listed in non-partisan alphabetical order. But this year...
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Sandbox Issue 189: D2C gets cranked up

Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look...
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Tapes and 88-year copyright terms: Metallica and Wu-Tang Clan

In kerrazy marketing campaign news this week… Metallica are re-releasing their 1982 demo tape ‘No Life ’Til Leather’ as a limited-edition cassette for this year’s Record Store Day. “Twelve people will be able...
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Parklike festival fined £70k for spoof texts from ‘Mum’

See if you can spot the Really Bad Idea in this marketing campaign as we describe it: the organisers of the Parklife festival sent tens of thousands of text messages to people who’d previously registered to buy tickets,...
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Chromeo debut their latest video on Shazam

Chromeo are the latest band to work with Shazam on a digital marketing campaign, with this one focused on video.
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Moonfruit launches Twitter hashtag promotion

Website-building service Moonfruit has launched a Twitter hashtag marketing campaign, following a similar one a few weeks ago from rival Squarespace.
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Interview: INgrooves on taking Spinal Tap to iPhone and YouTube

Earlier this month, INgrooves announced it was handling global digital distribution and marketing for the new Spinal Tap album, Back From The Dead.The campaign includes an iPhone application, and a YouTube contest for fans...