Tag: marketing campaign
Declan McKenna teaches fans how to play his songs on Yousician
Another day, another artist reaching a carefully-targeted audience via an app that isn’t a social network or DSP. Gen Z favourite Declan McKenna collaborated with music teaching app Yousician to connect with his fans via...
September 3, 2020
Sandbox Issue 256: PRIMAL STREAM 📱🎧 Making lockdown concerts work
Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw...
July 8, 2020
Coldplay tease fans with digital Easter eggs for new album
There’s a new Coldplay double-album on the way next month, and it sounds like the band and their team are having fun with the announcement process. So far, the teaser campaign has included a typewritten letter sent to fans...
October 24, 2019
Peter Bjorn and John get a ‘3-in-1’ video for new singles
Remember Peter Bjorn and John? Their big hit was ‘Young Folks’ in 2006, and we can only apologise if reading this sentence puts its whistling hook on your internal jukebox for the entire day. They’re still going strong,...
October 9, 2018
Spotify creates pop-up exhibition for Ariana Grande in New York
From shoppable Snapchat lenses to location-based treasure hunts to ticketing/album bundles, the campaign for Ariana Grande’s latest album ‘Sweetener’ has been pulling out plenty of digital stops. Now it’s doing something...
September 27, 2018
2017 End of year Sandbox Issue
Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. As usual, all campaigns are listed in non-partisan alphabetical order. But this year...
December 21, 2017
Sandbox Issue 189: D2C gets cranked up
Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look...
November 15, 2017
Tapes and 88-year copyright terms: Metallica and Wu-Tang Clan
In kerrazy marketing campaign news this week… Metallica are re-releasing their 1982 demo tape ‘No Life ’Til Leather’ as a limited-edition cassette for this year’s Record Store Day. “Twelve people will be able...
March 5, 2015
Parklike festival fined £70k for spoof texts from ‘Mum’
See if you can spot the Really Bad Idea in this marketing campaign as we describe it: the organisers of the Parklife festival sent tens of thousands of text messages to people who’d previously registered to buy tickets,...
December 19, 2014
Chromeo debut their latest video on Shazam
Chromeo are the latest band to work with Shazam on a digital marketing campaign, with this one focused on video.
February 3, 2014
Moonfruit launches Twitter hashtag promotion
Website-building service Moonfruit has launched a Twitter hashtag marketing campaign, following a similar one a few weeks ago from rival Squarespace.
July 2, 2009
Interview: INgrooves on taking Spinal Tap to iPhone and YouTube
Earlier this month, INgrooves announced it was handling global digital distribution and marketing for the new Spinal Tap album, Back From The Dead.The campaign includes an iPhone application, and a YouTube contest for fans...
June 25, 2009