Tag: marketing campaign

Another day, another artist reaching a carefully-targeted audience via an app that isn’t a social network or DSP. Gen Z favourite Declan McKenna collaborated with music teaching app Yousician to connect with his fans via...

Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw...

There’s a new Coldplay double-album on the way next month, and it sounds like the band and their team are having fun with the announcement process. So far, the teaser campaign has included a typewritten letter sent to fans...

Remember Peter Bjorn and John? Their big hit was ‘Young Folks’ in 2006, and we can only apologise if reading this sentence puts its whistling hook on your internal jukebox for the entire day. They’re still going strong,...

From shoppable Snapchat lenses to location-based treasure hunts to ticketing/album bundles, the campaign for Ariana Grande’s latest album ‘Sweetener’ has been pulling out plenty of digital stops. Now it’s doing something...

Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. As usual, all campaigns are listed in non-partisan alphabetical order. But this year...

Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look...

In kerrazy marketing campaign news this week… Metallica are re-releasing their 1982 demo tape ‘No Life ’Til Leather’ as a limited-edition cassette for this year’s Record Store Day. “Twelve people will be able...

See if you can spot the Really Bad Idea in this marketing campaign as we describe it: the organisers of the Parklife festival sent tens of thousands of text messages to people who’d previously registered to buy tickets,...

Chromeo are the latest band to work with Shazam on a digital marketing campaign, with this one focused on video.

Website-building service Moonfruit has launched a Twitter hashtag marketing campaign, following a similar one a few weeks ago from rival Squarespace.

Earlier this month, INgrooves announced it was handling global digital distribution and marketing for the new Spinal Tap album, Back From The Dead.The campaign includes an iPhone application, and a YouTube contest for fans...