It goes without saying that in 2021 a hit can come from any corner of the globe and blow up in any market. So how do you find those specific markets where your song or artist will catch fire – and then fan that flame into huge success? This Guide is designed to clarify which […]
Our latest Sandbox Guide walks you through live audio – and how to use platforms like Clubhouse, Spotify’s Greenroom, and Twitter’s Spaces to create loyal fan communities, redefine the concept of “performance”, and host listening parties for new music or re-releases. (It arrives right on time, too: yesterday Spotify announced its Greenroom live audio app soft-launch!). This Guide is […]
Date: 21 July 2021 Time: 5 pm BST Platforms like Instagram, Facebook and TikTok are used in virtually every artist marketing campaign – but to unlock international or niche audiences, you’ll need […]
From Massive Attack and Portishead to Idles and DJ Krust, the British cities of Bath and Bristol have a marvellous musical heritage. Now it’s being explored in an interesting digital […]
Colabox is a music marketing platform that until now you could only use if you worked for Universal Music, courtesy of its exclusivity deal with Colabox creator Crowdcat. However, after more […]
The new and improved Sandbox Guide is here! This longer, extra-focussed “Guide” format is designed to be your essential companion in the ever-shifting challenge of successfully connecting with your audience. It has more practical skills, more expert recommendations, more vital takeaways, and more case studies to learn from. Our first Guide looks at Discord, the […]
We’ve seen some strange pivots in our time, but Jorja Smith opening a car garage providing MOTs, servicing and repairs might just be the strangest. Nice Motors is the business in question. […]
I Found That Evanescence Rare: band gamify pre-saves Pre-save and follow-to-win competitions are ten a penny these days. Even though they are now very much a marketing failsafe, it does not follow that the basic idea has to be abandoned as a cliché. There is still space to experiment within the pre-save parameters. Building up […]
It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking number of entries this year, so in keeping with another notable seasonal deliverer of gifts, we made a list and checked it twice, to painstakingly […]
Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them. With concerts and festivals curtailed for the next six months at least, brands are partnering with musicians online to create […]
Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into recording costs. Despite some successes, it has remained a relatively niche concern. That is, until now. Covid-19 has led to a rise […]
Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest in the platform has never been higher, and Twitch is welcoming artists – and their fans – with open arms. But Twitch demands […]
