Tag: marketing

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Mobile games firm Supercell’s revenues tripled in 2014

Here’s some more data from the booming mobile games industry, which is being watched with interest by music firms. Finnish developer Supercell reported its 2014 financials yesterday, with its revenues tripling to €1.55bn...
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Spotify bags former Gap CMO for ‘top marketer’ role

A new face at Spotify who could be very significant as the streaming service gears up to compete against Apple and Google/YouTube in the year ahead. Seth Farbman is joining the company in what AdAge describes as a ‘top...
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Pandora was the 37th top grossing apps publisher in 2014

Mobile analytics firm App Annie has published a chart of the 52 top grossing apps publishers of 2014, based on their revenues on iOS and Android. Why 52? Because the company has turned the chart into a promotional deck of...
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Nike’s Instagram followers up 200% in 10 months

Instagram is proving an increasingly popular marketing channel for brands of all types, especially since the Facebook subsidiary added video in 2013. AdWeek has been tracking the performance of various brands’ Instagram...
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Sandbox 124 – Best Placed: The New Age of Product Placement In Videos

Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers would prefer...
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Sandbox 122 – International Anthems: Marketing Across Different Continents

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind, we speak to marketers...
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Alibaba tipped to invest $90m in K-Pop firm SM Entertainment

Here’s an interesting deal in the making: Chinese e-commerce firm Alibaba is reportedly planning to invest at least $90m in a stake in South Korean music firm SM Entertainment. The latter is one of the top K-Pop stables,...
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IFPI publishes its latest stats on investment in music

The IFPI published its latest Investing In Music report yesterday, working out labels’ annual spending on A&R and marketing for their artists. Big numbers, as ever, but the real interest is in seeing how the latest...
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MTV rolling out four-week marketing plans for big new albums

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable reports that Ed Sheeran...
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Spotify’s latest ad campaign swerves TV for more social spin on marketing

When Spotify launched a series of TV ads last year, it was a big talking point within the industry – even if much of that chatter was people scratching their heads about why the ads didn’t actually explain Spotify....
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Musician Nicholas Megalis has 2.5m followers on Vine

Heard of Nicholas Megalis? More than 2.5m users of Twitter's Vine app have: he's one of the most popular accounts on the service, despite largely flying below the radar elsewhere.
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Lady Gaga tells her fans to stop cyberbullying

If you've ever seen a Twitter hate mob of Directioners, Beliebers or Little Monsters in action, it's not a pretty sight: the fanaticism of some fans of One Direction, Justin Bieber and Lady Gaga respectively is genuinely...