Posted inSandbox

Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success had been boosted by TrueView ads before and during other YouTube videos, all of which counted toward the opening […]

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Posted inNews

Maroon 5 frontman to exec-produce eight-episode YouTube series

The video for Maroon 5’s single ‘Sugar’ has been popular on YouTube, with nearly 2.7bn views so far for the band’s exploits crashing wedding receptions. YouTube liked it so much, it’s now commissioned an entire series based on the video’s concept.

w‘Sugar’ will be an eight-episode show behind the YouTube Premium paywall, executive-produced by Maroon 5 frontman Adam Levine. It’ll choose deserving people to get special ‘pop-up’ performances from their favourite stars, with Snoop Dogg, Blake Shelton, Fifth Harmony, Bad Bunny, Kelly Clarkson and Charlie Puth among the artists taking part.