Spotify’s self-service marquee ads are sparking some criticism
There is criticism for Spotify’s marquee pop-up ads, and the self-service ‘campaign’ tool that labels and artist teams can use to book them.
August 9, 2021
Spotify beta tests new marquee management tool in the US
Marquee is Spotify’s marketing tool for promoting an artist’s new album to people who’ve listened to them – the full-screen pop-ups that appear over its mobile homescreen. Now Spotify is beta testing...
March 25, 2021
Spotify releases Marquee stats including 20% conversion rate
'Marquee' is Spotify's tool that pops up in its mobile app suggesting that people listen to a new release by an artist that they like. In the US and Canada, it's currently being beta-tested as a paid advertising slot. Now...
June 26, 2020