Sandbox Issue 254: The Rise of Music Podcasts
Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music...
June 10, 2020
What is the future of virtual concerts on Fortnite and other online games?
Travis Scott is the latest act to turn an appearance in Fortnite into a landmark event for music, building on what Marshmello achieved within the game last year. Scott’s first concert there drew in 12.3m people and he will...
May 28, 2020
Marshmello and Halsey offer up a Thought Of The Day on Alexa
We are seeing more artists embrace the possibilities of voice assistants, led by Amazon’s Alexa music + Alexa. Witness The 1975’s recent use of an Alexa skill to nudge fans towards their latest website. Amazon,...
May 28, 2020
Marshmello works with Adobe on ‘Be Kind’ creative challenge
Marshmello’s new single is called ‘Be Kind’ and he is running a video competition in partnership with Adobe to promote it. Fans are challenged with creating a short video that “shows how they are bringing kindness...
May 19, 2020
Marshmello now has 40m subscribers to his YouTube channel
Dance star Marshmello has hit a new milestone on YouTube: his channel now has more than 40 million subscribers. YouTube says that makes him the third most-subscribed-to musician on YouTube, behind Justin Bieber (47 million)...
October 23, 2019
YouTube launches Merchbar partnership for artist merchandise
YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise...
October 16, 2019
Mabel and Marshmello flex their curation skills on Apple Music
Are streaming exclusives dead? Not quite, but they tend to veer towards the promotional side of things nowadays: an album will be available everywhere, but (for example) live EPs are fair game for single-service exclusives....
August 30, 2019
Sandbox issue 232: Music Marketing in Trigger Cities
Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
July 11, 2019
Marshmello launches his own mobile game to debut new album
EDM star Marshmello’s association with gaming is already well known: he’s teamed up with online star ‘Ninja’ to win pro-am Fortnite tournaments, and attracted more than 10 million people to his virtual concert within...
July 3, 2019
Marshmello and Ninja to star at Metarama music / esports festival
Music Ally has been talking for a while about the potential for live events combining music and esports. We’ve already seen music performances at major esports tournaments, of course, while MTV tested an esports/music festival...
June 20, 2019
10.7m people showed up for Marshmello Fortnite concert
We knew that more than 10 million people watched Marshmello’s recent concert within video-game Fortnite. Now we’ve got a specific figure from the game’s publisher Epic Games. “On February 2nd, Fortnite had its best...
February 22, 2019
Marshmello YouTube channel got 164% boost from Fortnite concert
We wrote last week that we were waiting for the latest weekly YouTube Music charts to go live, so that we could gauge the bump that dance artist Marshmello got from his concert in YouTube. Not least because anecdotally, nearly...
February 11, 2019