Tag: marshmello

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10 talking points around kids, music and technology in 2020

Last month, Music Ally took part in the BPI and ERA's New Kids on the Block online event, looking at children's digital habits and what they mean for music. Research company Kids Insights produced a report for the event...
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Sandbox Issue 257: Filter Tips. Making camera effects connect

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
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Marshmello’s latest venture is… raved-up nursery rhymes!

Millions of children already know who Marshmello is, thanks to the dance star's concert in Fortnite in February 2019, which drew a crowd of 10.7 million people. Now he's setting his sights even younger with the launch...
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Sandbox Issue 254: The Rise of Music Podcasts

Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music...
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What is the future of virtual concerts on Fortnite and other online games?

Travis Scott is the latest act to turn an appearance in Fortnite into a landmark event for music, building on what Marshmello achieved within the game last year. Scott’s first concert there drew in 12.3m people and he will...
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Marshmello and Halsey offer up a Thought Of The Day on Alexa

We are seeing more artists embrace the possibilities of voice assistants, led by Amazon’s Alexa music + Alexa. Witness The 1975’s recent use of an Alexa skill to nudge fans towards their latest website. Amazon,...
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Marshmello works with Adobe on ‘Be Kind’ creative challenge

Marshmello’s new single is called ‘Be Kind’ and he is running a video competition in partnership with Adobe to promote it. Fans are challenged with creating a short video that “shows how they are bringing kindness...
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Marshmello now has 40m subscribers to his YouTube channel

Dance star Marshmello has hit a new milestone on YouTube: his channel now has more than 40 million subscribers. YouTube says that makes him the third most-subscribed-to musician on YouTube, behind Justin Bieber (47 million)...
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YouTube launches Merchbar partnership for artist merchandise

YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise...
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Mabel and Marshmello flex their curation skills on Apple Music

Are streaming exclusives dead? Not quite, but they tend to veer towards the promotional side of things nowadays: an album will be available everywhere, but (for example) live EPs are fair game for single-service exclusives....
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Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
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Marshmello launches his own mobile game to debut new album

EDM star Marshmello’s association with gaming is already well known: he’s teamed up with online star ‘Ninja’ to win pro-am Fortnite tournaments, and attracted more than 10 million people to his virtual concert within...