Tag: Marshmello
Posted inNews

10 talking points around kids, music and technology in 2020

Avatar photo by Music Ally

Last month, Music Ally took part in the BPI and ERA’s New Kids on the Block online event, looking at children’s digital habits and what they mean for music.

Research company Kids Insights produced a report for the event too, which has been published today. We contributed a section on some of the interesting stories we’ve been reporting on around kids and music.

Here are the 10 stories we picked out, with a link to download the free full report (which has bags of stats and trendspotting from Kids Insights) at the end.

Posted inSandbox

Sandbox Issue 257: Filter Tips. Making camera effects connect

by Rocio Sanchez

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create a form of augmented branding. We look at who is doing them well, if they are worth the investment and […]

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Posted inNews

Marshmello’s latest venture is… raved-up nursery rhymes!

Avatar photo by Stuart Dredge

Millions of children already know who Marshmello is, thanks to the dance star’s concert in Fortnite in February 2019, which drew a crowd of 10.7 million people.

Now he’s setting his sights even younger with the launch of Mellodees. It’s a partnership with management boss Moe Shalizi: a musically-focused preschool brand offering raved-up nursery rhymes on YouTube and other platforms.

If you want an earworm for the rest of the day (or, if you’re currently trying to keep a toddler happy while juggling work tasks!) try the first Mellodees video: ‘ABC’s Song’. The channel will use 3D animation and lyrics in its videos, with plans to expand beyond nursery rhymes into original music and stories later this year, then toys and other merch in 2021.

Posted inSandbox

Sandbox Issue 254: The Rise of Music Podcasts

by Rocio Sanchez

Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music for them that is holding back their creative potential. Yet beyond that knotty problem, the sector is still an […]

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Posted inSandbox

Sandbox issue 232: Music Marketing in Trigger Cities

by Rocio Sanchez

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing a key role in helping break artists and genres. This represents a whole new dynamic for […]

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