Posted inSandbox

Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR filters and scarcity to algorithmic personalisation of playlists, the continued rise of Latin […]

To access this post, you must subscribe. If you are already a subscriber, log in here.

Posted inNews

Massive Attack test remix-rights tracking with blockchain startup Blokur

If you’ve not seen Massive Attack’s Fantom app, it’s well worth having a play with: one of the best explorations of how music can be made interactive for fans that we’ve seen.

This week, the app has been relaunched to tie in with the 20th anniversary activity around the band’s album ‘Mezzanine’, with new interactive remixes of the album’s tracks.

Fans can play with the music and make their own “sensory remixes” using the camera, touchscreen gestures and motion signals, as well as sampling sounds from the world around them and creating videos.

Posted inAnalysis, News

Analysis: what’s the real cost of secondary ticketing?

Chance The Rapper, Iron Maiden, Mumford & Sons, Pixies and more are getting louder and louder about what they see as the scourge of secondary ticketing. They feel fans are being fleeced and a stand has to be made.

Beyond the fan-centric altruism, there is a bigger story about the “dark economy” around secondary where billions of dollars a year are bleeding away from artists and into both the secondary platforms’ bottom lines as well as the hands of avaricious “power sellers”.

Just how much is at stake and what, if anything, can be done to cauterise this value gap that makes the record labels’ war on YouTube look like small beer?

Posted inMarketing, News

Massive Attack Fantom app is about creativity, not commerce

Artist-specific mobile apps, huh? What ARE they good for?

The music industry has spent the last few years flipping between hype and disillusionment when it comes to artist apps, seeing them alternately as a potential next revolution in direct-to-fan engagement and/or commerce, or as white elephants that struggle to get a slot on even keen fans’ smartphone homescreens.

That has been accompanied by a debate about what apps are for when it comes to musicians.

Are they commercial, promotional products pulling in social feeds and selling (potentially) music, tickets and merchandise to fans? The Mobile Roadie approach. Or are they creative works – a new, interactive music format for musicians to explore? The Björk Biophilia approach.

Nobody has come up with a definitive answer, but at least they are still experimenting. Which brings us on to Fantom Sensory Music, the free iPhone app released yesterday by trip-hop pioneers Massive Attack.