Tag: mec

In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.

Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...

Jobriath in the 1970s; Sigue Sigue Sputnik in the 1980s; both Fischerspooner and Sandi Thom in the early 2000s. The music industry has occasionally dabbled in monumental hype-building exercises to break a new act by throwing...

Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...

It started with music marketer Darren Hemmings wondering on Facebook why an unknown band called Broken Witt Rebels were getting “massive billboards” in the UK, with no obvious label backing them. When a reply suggested...