Startups explain the lessons they learned working with the music industry
In the Music & Tech Springboard series of videos we've produced with the BPI, we've heard from collecting societies, lawyers, advisors, accelerators and incubators, and labels about their advice for music/tech startups. But...
May 27, 2020
Get set for Wireless Connect and Electric Blockaloo virtual festivals
Livestreams are all the rage in 2020, but the related 'virtual concerts' category is seeing some activity too. Travis Scott's performances in Fortnite, which attracted 27.7 million people in total, are the obvious example,...
May 22, 2020
Artists and tech firms explore livestream possibilities
We’re all very well aware now of the ease with which artists can sit in their homes, performing for and chatting to fans via Instagram, YouTube, Facebook, Twitch or various other livestreaming platforms. They can raise...
May 15, 2020
MelodyVR is raising $12m by selling more shares
We reported last week on virtual-reality music startup MelodyVR’s postponement of its planned expansion to Latin America and Asia Pacific, due to the coronavirus pandemic. However, the company’s growth hopes...
March 23, 2020
MelodyVR postpones expansion to Latin America and Asia Pacific
Virtual-reality music startup MelodyVR is seeing a silver lining in the coronavirus outbreak – its content sales are up – but it’s also forcing a pause in the company’s global expansion plans. On the first...
March 18, 2020
MelodyVR valued at $288m in latest share-option exercise
Broadway-musicals firm the John Gore Organisation (JGO) is expanding its investment in music-VR startup MelodyVR, spending $1m to increase its stake in the company to just under 8.4%. This represents JGO (or rather, John...
January 6, 2020
MelodyVR doubles down on Good Morning America partnership
British virtual reality startup MelodyVR latest move is using music to push itself deeper into the world of mainstream TV. It has extended its deal with the ABC network in the US and its ‘Good Morning America’...
November 7, 2019
MelodyVR strikes exclusive 5G deal with UK telco O2
Virtual-reality music startup MelodyVR has announced its latest partnership: telco Telefonica UK, and its O2 operator. It’s all relating to the launch of its faster 5G network. MelodyVR has been signed on as “the exclusive...
October 17, 2019
MelodyVR to launch a music-VR subscription later this year
How is that brave new world of musical virtual-reality doing? The latest financial results from startup MelodyVR offer some clues, as well as news of the company’s plans to shift from a a-la-carte pricing to a subscription...
September 19, 2019
100,000 people watched MelodyVR’s GMA Summer Concerts stream
Music virtual-reality startup MelodyVR recently broadcast one of US TV show Good Morning America’s ‘Summer Concert Series’ gigs featuring Marshmello and Kane Brown. How did that go? MelodyVR says that the concert...
September 6, 2019
MelodyVR signs licensing deals with Beggars Group and Domino
Virtual-reality music startup MelodyVR has added another two labels to its roster of licensing partners: independents Beggars Group and Domino. The deals were announced this morning by MelodyVR’s parent company EVR Holdings,...
August 8, 2019