Posted inSandbox

The Sandbox Guide to… TikTok without the burnout

TikTok is a hit machine: designed for international virality, with music at its core. It’s no surprise that it’s become the music industry’s social media focus – and thus potentially a path to artist burnout. So how can you support artists to make short-form videos in a way that’s healthy for everyone involved? We spoke to […]

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Posted inSandbox

Sandbox Issue 270: Always-on my mind: how do artists avoid social media burn-out?

Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms, each with unique creative, time, and emotional pressures, was a stressful enough existence before Coronavirus made the need to be always-online seem all the more urgent. […]

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