Via tests time-stamped lyrics merchandise with QR-code rewards
Los Angeles startup Via has some interesting ideas around lyrics, merchandise and physical-to-digital connectivity. “We’ve created endless options for artist merchandise by using lyrics and citing the exact time stamp...
October 8, 2018
YouTube money calculator suggests merchandise is the key
Calculating earnings from YouTube video views is, as ever, a real piece-of-string affair. Much depends on the length of the videos and the nature of the ads run against them, for example: there’s no one ‘royalty rate’...
October 1, 2018
WMG to buy EMP Merchandising for $180m as standalone D2C unit
Warner Music Group has made a big move in the merchandise game, announcing plans to acquire German firm EMP Merchandising. The deal would see EMP becoming a standalone direct-to-fan business unit within WMG's artist-and-label...
September 18, 2018
Gotickety blends mobile gaming with ticket and merch giveaways
It’s tempting to roll your eyes at a startup pitching itself as ‘Candy Crush for the Music Industry’. What, an app that 20 minutes in suddenly makes it a thousand times more difficult to listen unless you spend money...
September 13, 2018
Snapchat gets Ariana Grande merch lens and TuneMoji GIFs
The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
August 24, 2018
Ariana Grande sells Sweetener Pass bundle for new album
The Minaj/Scott dust-up this week, as we’ve said, has highlighted the growing trend for album sales to be bundled with merchandise and/or tickets in the US. Ariana Grande is the latest artist using the tactic, launching...
August 22, 2018
Spotify partners with non-profit body on exclusive mental health awareness merchandise
Mint, Spotify’s leading dance music playlist, has passed 5m subscribers and the service is marking this milestone through a partnership with To Write Love On Her Arms which will receive all the profits from sales of a...
August 14, 2018
Motive Unknown boss talks marketing, merch and Spotify
In 2011, PIAS Group’s head of digital marketing Darren Hemmings left to set up his own consultancy, Motive Unknown. Originally conceived as a solo freelance affair, seven years on the company has expanded to six people,...
July 20, 2018
Merch Cat launches direct-to-fan merchandise app for live shows
Merchandise-management firm Merch Cat has launched a new app, Merch Cat Fan, which it hopes will drive sales of merchandise around live shows – with less queuing involved for fans. The idea is that fans will browse and...
July 18, 2018
Startup MerchSubs tests the idea of merchandise subscriptions
Here’s a new spin on merchandise, from a Lagos / LA-based startup called MerchSubs that popped up on our feed of new companies on investment site AngelList. “MerchSubs is a subscription platform that helps bands/artists...
July 13, 2018
Sandbox Issue 204: INSTAGRA-Merch
Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
May 21, 2018
Yxng Bane gets a ‘shoppable’ music video with startup mysnapp
The idea of a crossover between music videos and online shopping has been floating around for a long time – it seemed a logical extension of product-placement deals if fans could buy what they were watching in a video. Nobody...
April 4, 2018