Today in direct-to-fan: Audiomack Supporters, Discord Monetisation, and Facebook Stars
Another enormous shift this year was seen in artists building (and fans supporting) a robust portfolio of alternative, direct-to-fan income streams.
December 8, 2021
Spotify Wrapped 2021 mailout will include artist merch links
Having announced a deal with ecommerce giant Shopify in October, Spotify is making a big push on merch sales through its service.
November 22, 2021
Spotify takes lyrics feature global and reveals merch data
Spotify is taking its synchronised lyrics feature global, having launched it in 26 countries last year. As of yesterday, the feature is live globally in Spotify's mobile, desktop, console and TV apps. The company's partner...
November 19, 2021
Spotify steps up artist merch efforts with Shopify deal
Earlier this year, Spotify's chief content and advertising business officer Dawn Ostroff said that nearly 370,000 artists had featured tickets or merch on their profiles, and promised that "looking ahead we’re going to...
October 20, 2021
Amazon Music adds merchandise features to its mobile app
Amazon Music’s app is steadily adding more features beyond basic audio streaming. Having integrated livestreams last year, now the app is getting merchandise features. As of this week, artists who are taking part will...
March 11, 2021
UMG’s Bravado inks merch deal with Alibaba’s Tmall platform
2020 has been a really interesting year for Universal Music Group's various arms in China. From local signings like Linong Chen and Sunnee to a joint label with Tencent Music, via gaming songwriting camps and the small...
October 28, 2020
Billie Eilish merch store will be integrated into livestream
We reported earlier this month on plans for Billie Eilish's first livestream, the $30 'Where Do We Go? The Livestream' concert on 24 October. Startup Maestro is the technical partner, and it's been talking about a new...
October 20, 2020
Marvel goes K-Pop with SM Entertainment / SuperM collab
Korean music company SM Entertainment has announced a partnership with Marvel Entertainment, with K-Pop group SuperM first to benefit – just in time for the release last Friday of their debut album 'Super One'. There's...
September 28, 2020
Muse create limited edition virtual merch with Cryptokitties
Rock behemoths Muse have created two crypto-collectibles – characters called Marty and Mibbles taken from recent album ‘Simulation Theory’ – which are digitally-scarce collectibles that fans can buy and...
September 4, 2020
The latest BTS product is a Korean language-learning kit
In March, BTS launched a new video series online called 'Learn Korean with BTS' – 30 three-minute lessons teaching their global fanbase how to speak the band's native language. Now this has evolved into a physical...
August 26, 2020
Fans can get artist Alice Chater’s outfits… in Animal Crossing
We’ve mentioned the game Animal Crossing: New Horizons several times in this bulletin recently, mainly because it’s one of the chosen stress-busters for several members of the Music Ally team. But it’s...
May 29, 2020