Tag: merch

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Via tests time-stamped lyrics merchandise with QR-code rewards

Los Angeles startup Via has some interesting ideas around lyrics, merchandise and physical-to-digital connectivity. “We’ve created endless options for artist merchandise by using lyrics and citing the exact time stamp...
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YouTube money calculator suggests merchandise is the key

Calculating earnings from YouTube video views is, as ever, a real piece-of-string affair. Much depends on the length of the videos and the nature of the ads run against them, for example: there’s no one ‘royalty rate’...
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WMG to buy EMP Merchandising for $180m as standalone D2C unit

Warner Music Group has made a big move in the merchandise game, announcing plans to acquire German firm EMP Merchandising. The deal would see EMP becoming a standalone direct-to-fan business unit within WMG's artist-and-label...
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Gotickety blends mobile gaming with ticket and merch giveaways

It’s tempting to roll your eyes at a startup pitching itself as ‘Candy Crush for the Music Industry’. What, an app that 20 minutes in suddenly makes it a thousand times more difficult to listen unless you spend money...
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Snapchat gets Ariana Grande merch lens and TuneMoji GIFs

The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
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Ariana Grande sells Sweetener Pass bundle for new album

The Minaj/Scott dust-up this week, as we’ve said, has highlighted the growing trend for album sales to be bundled with merchandise and/or tickets in the US. Ariana Grande is the latest artist using the tactic, launching...
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Spotify partners with non-profit body on exclusive mental health awareness merchandise

Mint, Spotify’s leading dance music playlist, has passed 5m subscribers and the service is marking this milestone through a partnership with To Write Love On Her Arms which will receive all the profits from sales of a...
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Motive Unknown boss talks marketing, merch and Spotify

In 2011, PIAS Group’s head of digital marketing Darren Hemmings left to set up his own consultancy, Motive Unknown. Originally conceived as a solo freelance affair, seven years on the company has expanded to six people,...
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Merch Cat launches direct-to-fan merchandise app for live shows

Merchandise-management firm Merch Cat has launched a new app, Merch Cat Fan, which it hopes will drive sales of merchandise around live shows – with less queuing involved for fans. The idea is that fans will browse and...
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Startup MerchSubs tests the idea of merchandise subscriptions

Here’s a new spin on merchandise, from a Lagos / LA-based startup called MerchSubs that popped up on our feed of new companies on investment site AngelList. “MerchSubs is a subscription platform that helps bands/artists...
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Sandbox Issue 204: INSTAGRA-Merch

Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
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Yxng Bane gets a ‘shoppable’ music video with startup mysnapp

The idea of a crossover between music videos and online shopping has been floating around for a long time – it seemed a logical extension of product-placement deals if fans could buy what they were watching in a video. Nobody...