YouTube launches Merchbar partnership for artist merchandise
YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise...
October 16, 2019
Sony Music UK buys merchandise firm Kontraband
Major labels buying merchandise companies is an established trend now, from Universal Music’s Bravado division acquiring rival Epic Rights in January, and Warner Music paying $180m for German merch firm EMP in October 2018....
September 5, 2019
New music revenues in India, from sync to digital merch
On the first day of the All About Music conference in Mumbai, IMI boss Blaise Fernandes cited an “underexploited” public performance market as one of the drivers of growth that will help steer India in its quest to become...
August 30, 2019
While She Sleeps launch t-shirt based on Spotify royalties
British rock band While She Sleeps aren’t just a dab hand at this metalcore business: they also have a new sideline as open-source merchandise activists. The band have created a new t-shirt design displaying this message:...
August 8, 2019
Sandbox Issue 233: Shopping Around: Making Online Stores Add Up
Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms...
July 25, 2019
Spotify launches exclusive black-history merchandise line
Spotify is launching a line of merchandise around its Black History is Happening Now initiative. “Rooted in modern music merch culture, the line is made up of a hoodie, jogger, pin, messenger bag, and several t-shirts,” explained...
February 21, 2019
Universal Music snaps up merch/branding firm Epic Rights
Universal Music Group’s Bravado division has been bolstered this week by the acquisition of merchandise and branding firm Epic Rights, for an undisclosed amount. Epic Rights works with the likes of Kiss, Aerosmith, Def...
January 23, 2019
Spotify offers merchandise masterclasses at LA event
The Spotify for Artists-run Co.Lab: Merch takes place in LA on 24th Octoberand is described as a place where “artists and industry vets are coming together to talk shop about your shop”. What that means in short is that...
October 16, 2018
Via tests time-stamped lyrics merchandise with QR-code rewards
Los Angeles startup Via has some interesting ideas around lyrics, merchandise and physical-to-digital connectivity. “We’ve created endless options for artist merchandise by using lyrics and citing the exact time stamp...
October 8, 2018
YouTube money calculator suggests merchandise is the key
Calculating earnings from YouTube video views is, as ever, a real piece-of-string affair. Much depends on the length of the videos and the nature of the ads run against them, for example: there’s no one ‘royalty rate’...
October 1, 2018
WMG to buy EMP Merchandising for $180m as standalone D2C unit
Warner Music Group has made a big move in the merchandise game, announcing plans to acquire German firm EMP Merchandising. The deal would see EMP becoming a standalone direct-to-fan business unit within WMG's artist-and-label...
September 18, 2018
Gotickety blends mobile gaming with ticket and merch giveaways
It’s tempting to roll your eyes at a startup pitching itself as ‘Candy Crush for the Music Industry’. What, an app that 20 minutes in suddenly makes it a thousand times more difficult to listen unless you spend money...
September 13, 2018