The dust has settled from the Spotify Wrapped 2022 promotion (and the inevitable memes riffing off it).
#MyMerch sees it team up with the Featured Artists Coalition and artist Cadence Weapon to call on venues and festivals to stop taking a cut.
Merchandise has been part of Spotify for a while now, and the company is increasing its efforts to help artists use that feature.
Amazon Music has been making a significant push recently around merchandise, encouraging artists to explore the ways they can sell merch.
It’s a relatively recent trend for artists and music companies to actively encourage fans creating their own merchandise – and build commercial models around it.
There has been growing unrest from musicians in the UK over the cut taken by venues of the merchandise sales at their concerts.
It’s due to take place on 16 September, and revolves around exclusive merch (or discounts on existing products) and donations to charities
We are family! I got all my sisters, my mother, my father and my hugely lucrative new lines of merch and skincare products with me!
It’s perhaps inevitable that the DSP spun out of a global shopping behemoth would introduce a more fleshed out merch shopping experience.
Back in January, the FAC launched a directory that listed venues that do not charge any commission at all on merch sales at gigs.
The reasons why are interesting for anyone who’s thinking about e-commerce for music artists.
Spotify’s ‘Blend’ started as a feature to automatically create shared playlists with certain friends, before expanding to include famous artists as the blendees.