Muse create limited edition virtual merch with Cryptokitties
Rock behemoths Muse have created two crypto-collectibles – characters called Marty and Mibbles taken from recent album ‘Simulation Theory’ – which are digitally-scarce collectibles that fans can buy and...
September 4, 2020
TikTok adds creator merchandise sales integration with Teespring
Apps are fond of keeping users within the app, and creators like to ping fans all over the internet to where they can get them to pay for things. To strike a balance, TikTok has followed Youtube and Twitch in partnering with...
September 2, 2020
The Rolling Stones to open shop on London’s Carnaby Street
Soho’s swinging Carnaby Street (copyright: the 1960s) is getting a new boutique retailer from 9 September: RS No. 9 Carnaby. Otherwise known as a ‘world-first flagship store’ for The Rolling Stones. As part...
August 20, 2020
How to successfully livestream a music event
*Learn more about Music and Livestreaming: reaching fans AND making money Another day, another livestream. Well, probably another thousand of them. A year ago, livestreams were defined by their rarity, now they...
August 13, 2020
More than 2m people watched The Weeknd’s TikTok concert
The Weeknd teamed up with TikTok and VR startup Wave for a live concert last weekend, and it seems to have been a big success. TikTok said that 'The Weeknd Experience' notched up more than 2m total views over its showings...
August 13, 2020
Fans can get artist Alice Chater’s outfits… in Animal Crossing
We’ve mentioned the game Animal Crossing: New Horizons several times in this bulletin recently, mainly because it’s one of the chosen stress-busters for several members of the Music Ally team. But it’s...
May 29, 2020
OMG! OMD sell £75k in merchandise from their virtual gig
We’re fairly sure Travis Scott made a killing from virtual items around his recent Fortnite concert, although a figure hasn’t yet been announced. One artist that is announcing some numbers from an online performance,...
May 13, 2020
Music Ally Startup Files: Fanaply’s limited-edition digital collectibles
In November 2019, WMG's head of innovation, recorded music, Scott Cohen told Music Ally that he was interested in the ways that blockchain technology could create new value for the industry. One example: digitally-scarce...
May 5, 2020
Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?
Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however,...
March 5, 2020
Music Merchandising Moves On
A T-shirt or a flimsy tour programme was the bulk of merchandise in the “old days” – mass-produced items to shift quickly when an act was on tour. Fortunately, things have changed dramatically in recent years – with...
November 28, 2019
Radiohead and Taylor Swift launch three-day flash-merch sales
Radiohead and Taylor Swift offered the latest examples of flash-merchandise sales this weekend, with three-day promotions of strictly-limited-edition items. Radiohead’s ‘The Lamentations of the Minotaur’ garments range...
November 11, 2019