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Snap strikes deals for licensed music in Snapchat app

Snapchat’s parent company Snap Inc has signed music licensing deals with Warner Music Group, Warner Chappell, Universal Music Publishing, Merlin and a number of members of US publishing body the NMPA.

Bloomberg reported on the deals this morning, adding that Snap is testing a new feature in Australia and New Zealand that lets people add music to their Snapchat posts. Snap has confirmed the news of the deals to Music Ally.

“We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem (artists, labels, songwriters, publishers and streaming services) are seeing value in our partnerships,” said a spokesperson.