Metallica released 72 Seasons – their 11th studio album and first new studio album since 2016 – in April 2023. This was a major release and part of setting up a huge world tour, so no stone was left unturned in terms of giving this maximum impact. Doug Oswandel (head of the digital department at Q […]
Fresh from becoming the majority stakeholder in their own vinyl-pressing plant, Metallica have been letting loose a variety of interesting digital marketing campaigns.
How can an artist ensure that their preferred pressing plant can cope with demand? Buying a majority stake in it, that’s how.
A look at recent campaigns for four artists: Metallica, Gilberto Gil, Sex Pistols, and lovelytheband.
Metal veterans Metallica are diving back into their history with the launch of the Metallica Black Box, an online museum of memorabilia curated by the band.
If you haven’t watched the video clip of the moment a Metallica livestream on Twitch had its audio abruptly switched to a pastoral folk tune, we thoroughly recommend it, not least […]
$115 to see Metallica? We know concerts are in short supply, but this is outrageo… Oh wait. Metallica’s upcoming concert does cost $115 for a ticket, but that ticket covers a vehicle with up to six people: potentially just over $19 per head, which is actually rather good value.
The band are the latest artist to take part in the Encore Drive-In Nights series of concerts at drive-in cinemas in the US and Canada – and the first non-country act.
Encore Live, which is running the concerts, says that it attracted more than 500,000 fans to its first two events, spread across the various cinemas where the concerts were shown.
It’s back! Some days we’re not running a ‘positive news’ roundup, which doesn’t necessarily mean everything’s bleak and terrible: it might be that we’ve broken out a bigger positive story […]
From Pandora’s Artist Marketing Platform (AMP) to Spotify’s efforts with superfan emails, artist marketing is becoming an important part of music-streaming services’ partnerships with the music industry.
Deezer is no exception. In September 2016 it appointed its first VP of artist marketing: former Sony BMG, Live Nation and WholeWorldBand exec Sulinna Ong.
She’s now responsible for Deezer’s marketing partnerships with artists and labels, including its recently-launched Deezer Next campaign to promote emerging artists.
Metallica’s new album is out today, and the band are making a big push for ‘Hardwired… To Self Destruct’ on pretty much every digital platform. Including Napster: a neat publicity […]
When Spotify launched in Japan in September, its service was invitation-only, representing a softly-softly start for the country’s first freemium streaming service.
That’s been reflected in the stats so far: the current top track on the service is getting just 8.7k daily plays, compared to 1.8m in Spotify’s biggest market, the US. Expect the Japanese numbers to jump now that no invitation is needed to join Spotify there: yesterday, the invitation-only requirement was dropped.
Remember when Metallica and Spotify were sitting in a tree, K-I-S-S-I-N-G? Oh, alright, exclusively L-I-C-E-N-S-I-N-G. In 2016, though, Metallica are exploring the wider field of digital services, announcing a new partnership with Pandora yesterday.