Posted inSandbox

Behind The Campaign :: Metallica

Metallica released 72 Seasons – their 11th studio album and first new studio album since 2016 – in April 2023. This was a major release and part of setting up a huge world tour, so no stone was left unturned in terms of giving this maximum impact. Doug Oswandel (head of the digital department at Q […]

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Posted inNews

Metallica preps drive-in gig with $115 ‘per vehicle’ tickets

$115 to see Metallica? We know concerts are in short supply, but this is outrageo… Oh wait. Metallica’s upcoming concert does cost $115 for a ticket, but that ticket covers a vehicle with up to six people: potentially just over $19 per head, which is actually rather good value.

The band are the latest artist to take part in the Encore Drive-In Nights series of concerts at drive-in cinemas in the US and Canada – and the first non-country act.

Encore Live, which is running the concerts, says that it attracted more than 500,000 fans to its first two events, spread across the various cinemas where the concerts were shown.

Posted inAnalysis, Marketing, News

Deezer talks artist marketing, Metallica and going ‘beyond the playlist’

From Pandora’s Artist Marketing Platform (AMP) to Spotify’s efforts with superfan emails, artist marketing is becoming an important part of music-streaming services’ partnerships with the music industry.

Deezer is no exception. In September 2016 it appointed its first VP of artist marketing: former Sony BMG, Live Nation and WholeWorldBand exec Sulinna Ong.

She’s now responsible for Deezer’s marketing partnerships with artists and labels, including its recently-launched Deezer Next campaign to promote emerging artists.

Posted inNews

Spotify emerges from invite-only launch period in Japan

When Spotify launched in Japan in September, its service was invitation-only, representing a softly-softly start for the country’s first freemium streaming service.

That’s been reflected in the stats so far: the current top track on the service is getting just 8.7k daily plays, compared to 1.8m in Spotify’s biggest market, the US. Expect the Japanese numbers to jump now that no invitation is needed to join Spotify there: yesterday, the invitation-only requirement was dropped.