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MFlow wants its MTV

MFlow is a new social music store that has been compared by some to a music-centric equivalent of Twitter, where users “flow” music recommendations to one another. Yesterday it teamed up with MTV Networks UK & Ireland to create “pro profiles” for five key channel brands – MTV Hits, MTV Base, MTV Dance, MTV Rocks, MTV Classic.

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Mflow to promote Island artist Lauren Pritchard

UK-based music recommendation service Mflow hasn’t officially launched yet, but it’s already signed a marketing deal with Island Records. The latter’s new artist Lauren Pritchard will have her debut EP available on Mflow for free ahead of its release on 26 April, with the marketing around the EP and her upcoming tour pointing fans to the Mflow site.