Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.
Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
May 2, 2019
Nao gets a Microsoft-powered interactive music video
British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate...
April 29, 2019
Microsoft, Sony and Nintendo under investigation over online gaming subscriptions
The Competition & Markets Authority (CMA) in the UK is investigating how three major companies – Microsoft, Sony and Nintendo – are handling renewals for their online gaming services. The CMA will look at the T&Cs...
April 8, 2019
Abbey Road talks its first hackathon: ‘A space for bright ideas’
Earlier this month, Abbey Road Studios in London held its first hackathon, with 80 participants from startups and universities as well as 30 music-industry experts coming together to experiment with AI, hardware and other...
November 28, 2018
Google Assistant tops VC firm’s voice-assistant ‘IQ’ test
Mirror mirror on the wall, which is the smartest smart-speaker of them all? This is no fairytale: it’s a study by venture-capital firm Loup Ventures of the relative ‘IQs’ of the main voice assistants: Google Assistant,...
July 26, 2018
Microsoft is exploring blockchain rights/royalties tech
Yet another plucky, young, unheard-of startup is entering the fray in the blockchain’n’media space. It’s called Microsoft and… Oh wait. Yes, *that* Microsoft is exploring how blockchain technology might have a role...
June 25, 2018
Survey claims early satisfaction with smart speakers is high
89% of Americans who’ve bought a smart speaker so far are satisfied with their device, according to a new survey published by investment firm Loup Ventures. “A closer look at the results reveals the reason for this...
February 22, 2018
Poppy teams up with Microsoft to promote Zo chatbot
Poppy is the singer whose spooky YouTube videos have won her a fervent online fanbase – and now a brand partnership with Microsoft to promote one of its chatbots. No, not the Nazi one, thankfully. Zo is a Microsoft-developed...
January 2, 2018
Microsoft mixed-reality headsets available to pre-order
Fresh from pulling out of the music-streaming market via a partnership with Spotify, Microsoft has announced the next moves in its quest to be a big player in ‘mixed reality’ – devices that blend augmented and virtual...
October 4, 2017
Microsoft chooses Spotify to replace Groove Music service
Microsoft’s Groove Music Pass subscription streaming service hasn’t made a big impact since its launch in 2012 as Xbox Music, including its rebrand to Groove Music in 2015. Its lack of success attracted less headlines...
October 3, 2017
Spotify’s video-infused RapCaviar gets officially announced
News that Spotify is adding video to its popular RapCaviar hip-hip playlist shouldn’t come as a surprise to Music Ally readers: we reported on the US tests of the new feature in March. Now it’s been officially announced,...
August 9, 2017
MelodyVR strikes partnership with Microsoft – funding included
Music-focused virtual reality startup MelodyVR has announced its latest partnership: with Microsoft. The pair are describing it as a non-exclusive "global partnership and Windows Mixed Reality App Collaboration Agreement"...
June 22, 2017