Tag: midia research

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‘All levers need pulling’ to make streaming work for songwriters

The debate about whether songwriters aren’t getting their fair share of music-streaming royalties – and for many of them, whether their craft is sustainable at all – continues. Midia Research boss Mark Mulligan has written...
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Next for music subscriptions: new markets, diversity and rethinking value

The music industry made around $7.1bn from streaming subscriptions in 2018, according to industry body the IFPI. That was 32.9% year-on-year growth, with subscriptions generating 37% of global recorded-music revenues. How...
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Music streaming in 2019: radio rivalry, Spotify sustainability and ‘west versus east’

Streaming was the big driver behind the recorded-music industry’s 9.7% growth in 2018, according to the IFPI. In fact, streaming revenues grew by 34% to $8.9bn, accounting for 47% of the global total. At the end of 2018,...
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Could streaming services offer ‘creator support’ for artists?

The idea of ‘top-up’ crowdfunding-style payments within music-streaming subscription services is something Music Ally has floated in the past: the idea that (for example) Spotify’s billing relationship with its subscribers...
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Report claims label-free artists made $643m in 2018

The IFPI is due to publish its Global Music Report for 2018 next month, but as usual, consultancy firm Midia Research is getting in early with its own estimates – although perhaps in an effort to avoid any tensions with...
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Albums in the streaming era: ‘Just think of it as a blank canvas for telling stories’

Streaming is a world of tracks and playlists rather than albums, right? An event in London last night organised by British industry bodies the BPI and ERA promised to explore the role of the album in the streaming era, including...
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Streaming market-share stats show Spotify holding on to 36%

Midia Research has published its latest estimates for music-streaming market shares of the major services, dated to the end of June 2018. It claims that there were 229.6 million music subscribers globally at that point,...
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YouTube is ‘the main way consumers aged 16-44 discover music’

Music videos continue to be the most popular video category on YouTube, accounting for 32% of views on the platform. This, at least, is the estimate published by research firm Midia Research in its latest State of the YouTube...
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How do the music and video subscription markets compare?

Consultancy firm Midia Research has put out some figures comparing the music and video subscription markets, highlighting the differences in the way that they have evolved. “Globally there were 206 million music subscribers...
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Could the music industry find itself in a catalogue bubble?

News that London-based Hipgnosis Songs Fund has raised $262m to buy music catalogues, ahead of a public flotation, is the latest reminder of the impressive valuations (and interest from the corporate world) around publishing...
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Do Facebook licensing deals offer YouTube a ‘free pass’?

User-generated content (UGC) featuring music, specifically on YouTube, continues to be the biggest source of tension between music rightsholders and Google. Yet could we be on the verge of UGC becoming one of the most exciting...
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Spotify ‘super trials’ boost its quarterly subscriber gains

It’s hardly a shock to suggest that Spotify’s $1-for-three-months premium trials increase its subscribers. But Midia Research has calculated how much this boost is worth. “On average, Spotify’s global subscriber...