Tag: midia research
Streaming market-share stats show Spotify holding on to 36%
Midia Research has published its latest estimates for music-streaming market shares of the major services, dated to the end of June 2018. It claims that there were 229.6 million music subscribers globally at that point,...
September 14, 2018
YouTube is ‘the main way consumers aged 16-44 discover music’
Music videos continue to be the most popular video category on YouTube, accounting for 32% of views on the platform. This, at least, is the estimate published by research firm Midia Research in its latest State of the YouTube...
August 29, 2018
How do the music and video subscription markets compare?
Consultancy firm Midia Research has put out some figures comparing the music and video subscription markets, highlighting the differences in the way that they have evolved. “Globally there were 206 million music subscribers...
July 11, 2018
Could the music industry find itself in a catalogue bubble?
News that London-based Hipgnosis Songs Fund has raised $262m to buy music catalogues, ahead of a public flotation, is the latest reminder of the impressive valuations (and interest from the corporate world) around publishing...
July 2, 2018
Do Facebook licensing deals offer YouTube a ‘free pass’?
User-generated content (UGC) featuring music, specifically on YouTube, continues to be the biggest source of tension between music rightsholders and Google. Yet could we be on the verge of UGC becoming one of the most exciting...
April 16, 2018
Spotify ‘super trials’ boost its quarterly subscriber gains
It’s hardly a shock to suggest that Spotify’s $1-for-three-months premium trials increase its subscribers. But Midia Research has calculated how much this boost is worth. “On average, Spotify’s global subscriber...
March 26, 2018
Can music-streaming become ‘the future of radio’ next?
As welcome as the growth in paid music subscriptions has been, our industry is also thinking hard about how to make more of free, ad-supported streaming. According to consultancy firm Midia Research, blending it with radio...
February 12, 2018
Amazon Prime Music hot on Spotify’s heels in Germany
Research company Midia Research has published its latest report, produced for client LyricFind, which understandably focuses mostly on the role lyrics could play in the music-streaming market. But the white paper has some...
January 17, 2018
With 16m music subscribers Amazon is no longer a dark horse
We’ll stress upfront that this isn’t an official announcement from Amazon: the company hasn’t abandoned its policy of keeping its key music stats to itself. Instead, this is an estimate from Midia Research, claiming...
October 25, 2017
Despacito video nears 4bn views – or 5.6bn including UGC
Cast your minds back, way way back, to when Luis Fonsi and Daddy Yankee’s ‘Despacito’ became the first video to reach 3bn views on YouTube. Oh wait, that was only a couple of months ago. Yet the video is now storming...
October 2, 2017
Report claims Amazon now has 16m music subscribers globally
Amazon’s music-streaming services have often been underestimated, partly because of the company’s familiar reluctance to announce specific figures for their growth. Now research firm Midia Research is trying to fill...
July 17, 2017
Spotify may be overtaking YouTube music for UK teenagers
YouTube remains a hugely popular for young people, but could Spotify really be overtaking it as their principle music source? That's the claim in a new report, Gen Z: Meet the Young Millennials, published by Midia Research...
June 28, 2017