Tag: midia research

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Streaming market-share stats show Spotify holding on to 36%

Midia Research has published its latest estimates for music-streaming market shares of the major services, dated to the end of June 2018. It claims that there were 229.6 million music subscribers globally at that point,...
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YouTube is ‘the main way consumers aged 16-44 discover music’

Music videos continue to be the most popular video category on YouTube, accounting for 32% of views on the platform. This, at least, is the estimate published by research firm Midia Research in its latest State of the YouTube...
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How do the music and video subscription markets compare?

Consultancy firm Midia Research has put out some figures comparing the music and video subscription markets, highlighting the differences in the way that they have evolved. “Globally there were 206 million music subscribers...
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Could the music industry find itself in a catalogue bubble?

News that London-based Hipgnosis Songs Fund has raised $262m to buy music catalogues, ahead of a public flotation, is the latest reminder of the impressive valuations (and interest from the corporate world) around publishing...
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Do Facebook licensing deals offer YouTube a ‘free pass’?

User-generated content (UGC) featuring music, specifically on YouTube, continues to be the biggest source of tension between music rightsholders and Google. Yet could we be on the verge of UGC becoming one of the most exciting...
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Spotify ‘super trials’ boost its quarterly subscriber gains

It’s hardly a shock to suggest that Spotify’s $1-for-three-months premium trials increase its subscribers. But Midia Research has calculated how much this boost is worth. “On average, Spotify’s global subscriber...
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Can music-streaming become ‘the future of radio’ next?

As welcome as the growth in paid music subscriptions has been, our industry is also thinking hard about how to make more of free, ad-supported streaming. According to consultancy firm Midia Research, blending it with radio...
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Amazon Prime Music hot on Spotify’s heels in Germany

Research company Midia Research has published its latest report, produced for client LyricFind, which understandably focuses mostly on the role lyrics could play in the music-streaming market. But the white paper has some...
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With 16m music subscribers Amazon is no longer a dark horse

We’ll stress upfront that this isn’t an official announcement from Amazon: the company hasn’t abandoned its policy of keeping its key music stats to itself. Instead, this is an estimate from Midia Research, claiming...
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Despacito video nears 4bn views – or 5.6bn including UGC

Cast your minds back, way way back, to when Luis Fonsi and Daddy Yankee’s ‘Despacito’ became the first video to reach 3bn views on YouTube. Oh wait, that was only a couple of months ago. Yet the video is now storming...
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Report claims Amazon now has 16m music subscribers globally

Amazon’s music-streaming services have often been underestimated, partly because of the company’s familiar reluctance to announce specific figures for their growth. Now research firm Midia Research is trying to fill...
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Spotify may be overtaking YouTube music for UK teenagers

YouTube remains a hugely popular for young people, but could Spotify really be overtaking it as their principle music source? That's the claim in a new report, Gen Z: Meet the Young Millennials, published by Midia Research...