👋 THE KNOWLEDGE: Get a weekly mix of the best news, analysis, and insider tips from across Music Ally's services. (Plus all the weird links and unusual music we find online each week.) It's FREE, fun*, and every Friday.

*actual levels of fun may vary

Posted inNews

Linkin Park’s Mike Shinoda created his new album on Twitch

During the Covid-19 pandemic, a lot of musicians have been thinking about doing more with live-video platform Twitch. But what should they do? Live performances, DJ sets (even though there are issues here), fan Q&As, playing games… All these have been tried.

Mike Shinoda of Linkin Park has been using Twitch to broadcast his actual creation process: the music and artwork for his new album ‘Dropped Frames, Vol. 1′.

Earlier in the lockdown period, Shinoda began streaming live on Twitch every day at 10am PST, soliciting fans’ input with a system of ‘ShinodaBucks’ that they could spend on making suggestions like musical themes, with Shinoda improvising in real time to create tracks in response.

Posted inNews

Mike Shinoda of Linkin Park: ‘Technology and music are like left and right hands’

The Midem conference has a high-profile new keynote speaker from the artist community: Mike Shinoda of Linkin Park.

He’ll be speaking on 7 June at the event, as well as being a jury member in its Midemlab startups competition.

Shinoda knows a thing or two about startups: he’s also the co-founder of Machine Shop Ventures, an early-to-growth stage venture fund that has invested in tech firms like Lyft, Robinhood and Shyp. With Midemlab in mind, we asked Shinoda what attracts him to a tech startup.