Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced
Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
October 3, 2019
Blackpink are first K-Pop artist to 30m YouTube subscribers
Congratulations to Blackpink, who’ve become the first K-Pop artist to reach the milestone of 30 million subscribers to their YouTube channel. What’s particularly impressive here is that it’s only six months since they became...
September 19, 2019
Vevo says its music videos generate more than 800m daily views
A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue...
September 13, 2019
Taylor Swift’s ‘Lover’ sets another new record… in China
It’s a week since the release of the new Taylor Swift album ‘Lover’, so we’ll be looking out for announcements about its sales and streams. The first official word today on the album’s performance has a very specific...
August 30, 2019
WizKid sets record for African artists with 8m Spotify listeners
Nigerian artist WizKid came to prominence for many people beyond the core Afrobeats community in 2016, when he was a featured guest on Drake’s track ‘One Dance’. But WizKid’s digital popularity predates that collaboration,...
August 21, 2019
Chance the Rapper reaches 1bn-streams milestone on SoundCloud
Eight years after uploading his first track to SoundCloud, Chance the Rapper has passed the milestone of 1bn streams on the service. It’s no surprise that SoundCloud is shouting about it: Chance is ‘the first independent...
August 19, 2019
Badshah far from the only artist buying YouTube views with ads
There is still no official word from YouTube on whether Indian artist Badshah has set a new record for first-day views of a music video, beating BTS’ previous milestone. If YouTube is hoping its silence will make the controversy...
August 1, 2019
Badshah breaks YouTube 24-hour views record… with a little help from Ad Words
YouTube has yet to confirm this officially, but Sony Music India claims that one of its artists has broken the platform’s 24-hour viewing record. The artist is Badshah, with new track ‘Paagal’ and a video that raced...
July 12, 2019
Baidu says its DuerOS voice assistant now has 400m users
Chinese technology firm Baidu has announced a new milestone for its DuerOS voice assistant – the company’s equivalent of Alexa, Google Assistant and Siri. DuerOS now has 400 million users, which suggests that its user-base...
July 8, 2019
Spotify’s ‘Are & Be’ R&B playlist hits 5m followers milestone
The R&B-focused ‘Are & Be’ has become the latest Spotify-owned playlist to reach a notable milestone: five million followers. Spotify is celebrating by taking over a six-floor building in New Orleans for the Essence...
July 8, 2019
Apple Music reveals latest milestone: 60m subscribers
There are now 60 million people paying for an Apple Music subscription, with the service having added 10 million since the end of January. That means Apple has been adding around two million new subscribers a month in 2019....
June 28, 2019