Tag: mindfulness

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Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts....
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Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps...
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Sleep-music app Relax Melodies has been downloaded 50m times

We’ve written about the growth (and funding) of meditation app Calm, including its musical partnerships with artists like Moby and Above & Beyond. And we’ve also written about the popularity of sleep and...
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Above & Beyond release album through meditation app Calm

Calm is becoming quite the place for artists to release their music. The meditation app got an exclusive on Moby’s new album ‘Long Ambients 2’ in March this year, then earlier this month Sigur Rós launched a ‘Liminal...
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Spotify’s ‘Word’ category highlights spoken-word content

Spotify has made it clear that podcasts are just its first push into non-music content, so what’s next? A blog post by the company highlighting its ‘Word’ category offers some hints. “A category home to recordings...
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Calm raises $88m: should meditation be on Spotify’s audio radar?

Spotify said yesterday that podcasts are just the ‘start’ of its ambitions to focus on all forms of audio. What next? We’d suggest that meditation / mindfulness will be high on the company’s radar...