Campaigns: KYGO TEAMS UP WITH SIMCITY WHILE ALUNAGEORGE PERFORM LIVE IN… MINECRAFT – Sandbox 154
The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit. The...
August 18, 2016
Here’s why you shouldn’t use Minecraft to market music
Minecraft may be one of the most popular games in the world right now, but labels planning to use it for marketing purposes should back off. At least, that’s what the game’s creator Mojang says, in a blog post warning...
June 1, 2016
The future of music: VR, blockchain… and Radiohead making Minecraft videos?
What does the future hold for the music industry and its artists? A panel at AIM’s Music Connected conference in London this afternoon discussed exactly that. The panel comprised Bas Grasmayer of Music X Tech X Future;...
April 27, 2016
Sandbox 154 – Playlists+
Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building...
April 6, 2016
AlunaGeorge to perform a special gig… in Minecraft
We’ve long watched the success of Minecraft and wondered how inventive artists might use it for marketing. How about playing gigs within the block-building game? Tomorrow (23 March) three bands are doing just that.
March 22, 2016
Minecraft gets a $29.99-a-month physical subscription service
While the music industry continues to debate the potential to charge more than $9.99 (or, alternatively, less) for a streaming subscription, popular game Minecraft is going in high with its new subscription service: $29.99...
February 17, 2016
August 21, 2015
Microsoft will pay $2.5bn to buy Minecraft-maker Mojang
Minecraft has become a gaming phenomenon across PC, console and mobile devices in recent years, with more than 50m sales (and 100m total downloads once free users are taken into account) across all platforms. All of this...
September 18, 2014
Rustie’s homage to Minecraft is also the campaign for his new album
EDM star Rustie has a new album on the way, and he’s promoting it via an online game which sees fans exploring a blocky landscape of trees, grass and mysterious structures. Sounds familiar? Well, yes: it’s an unashamed...
August 25, 2014
Understanding the Minecraft/YouTube generation of kids
“The change we are seeing with kids is the greatest change we’ve seen in a generation of children since the war. This is the generation of kids that is going to change everything. They are going to create. They are going...
July 4, 2014