Tag: minecraft

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Campaigns: KYGO TEAMS UP WITH SIMCITY WHILE ALUNAGEORGE PERFORM LIVE IN… MINECRAFT – Sandbox 154

The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit. The...
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Here’s why you shouldn’t use Minecraft to market music

Minecraft may be one of the most popular games in the world right now, but labels planning to use it for marketing purposes should back off. At least, that’s what the game’s creator Mojang says, in a blog post warning...
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The future of music: VR, blockchain… and Radiohead making Minecraft videos?

What does the future hold for the music industry and its artists? A panel at AIM’s Music Connected conference in London this afternoon discussed exactly that. The panel comprised Bas Grasmayer of Music X Tech X Future;...
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Sandbox 154 – Playlists+

Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building...
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AlunaGeorge to perform a special gig… in Minecraft

We’ve long watched the success of Minecraft and wondered how inventive artists might use it for marketing. How about playing gigs within the block-building game? Tomorrow (23 March) three bands are doing just that.
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Minecraft gets a $29.99-a-month physical subscription service

While the music industry continues to debate the potential to charge more than $9.99 (or, alternatively, less) for a streaming subscription, popular game Minecraft is going in high with its new subscription service: $29.99...
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Daniel Ek and Minecraft creator Notch debate Spotify privacy policy

The growing row over Spotify's new privacy policy took a new twist this morning, as the streaming service's CEO Daniel Ek ended up in a Twitter debate with another famous Swedish founder: Minecraft creator Markus 'Notch'...
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Microsoft will pay $2.5bn to buy Minecraft-maker Mojang

Minecraft has become a gaming phenomenon across PC, console and mobile devices in recent years, with more than 50m sales (and 100m total downloads once free users are taken into account) across all platforms. All of this...
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Rustie’s homage to Minecraft is also the campaign for his new album

EDM star Rustie has a new album on the way, and he’s promoting it via an online game which sees fans exploring a blocky landscape of trees, grass and mysterious structures. Sounds familiar? Well, yes: it’s an unashamed...
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Understanding the Minecraft/YouTube generation of kids

“The change we are seeing with kids is the greatest change we’ve seen in a generation of children since the war. This is the generation of kids that is going to change everything. They are going to create. They are going...