Disclosure turn new album artwork into a Minecraft world
British dance duo Disclosure's new album 'Energy' comes out this Friday (28 August) and it will be accompanied by an ambitious virtual world created using the game Minecraft. Island Records teamed up with agency Blockworks...
August 26, 2020
Rave Family Block Fest Minecraft festival postponed again
We reported on Friday about the bumpy start for Rave Family Block Fest, the dance music festival being held within the game Minecraft. People who'd paid for tickets to attend were finding it difficult to access the event,...
July 13, 2020
Rave Family Block Fest Minecraft festival has bumpy start
We already reported on the name and date change for the Electric Blockaloo dance-music festival, which was due to be held on 25-28 June using the game Minecraft as its platform. Now called Rave Family Block Fest, it...
July 10, 2020
Electric Blockaloo virtual festival delayed and renamed
Two risks of organising a virtual music festival online. One: holding it within a game that might get a big update slap bang in the middle of when your event is kicking off. Two: choosing a name that might be seen as similar...
June 23, 2020
Get set for Wireless Connect and Electric Blockaloo virtual festivals
Livestreams are all the rage in 2020, but the related 'virtual concerts' category is seeing some activity too. Travis Scott's performances in Fortnite, which attracted 27.7 million people in total, are the obvious example,...
May 22, 2020
Campaigns: KYGO TEAMS UP WITH SIMCITY WHILE ALUNAGEORGE PERFORM LIVE IN… MINECRAFT – Sandbox 154
The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit. The...
August 18, 2016
Here’s why you shouldn’t use Minecraft to market music
Minecraft may be one of the most popular games in the world right now, but labels planning to use it for marketing purposes should back off. At least, that’s what the game’s creator Mojang says, in a blog post warning...
June 1, 2016
The future of music: VR, blockchain… and Radiohead making Minecraft videos?
What does the future hold for the music industry and its artists? A panel at AIM’s Music Connected conference in London this afternoon discussed exactly that. The panel comprised Bas Grasmayer of Music X Tech X Future;...
April 27, 2016
Sandbox 154 – Playlists+
Despite the hype that playlists are “the new radio”, there are a lot of moving parts here that need to be attended to and a playlist placing can never be seen as a one-shot route to victory. We speak to the people building...
April 6, 2016
AlunaGeorge to perform a special gig… in Minecraft
We’ve long watched the success of Minecraft and wondered how inventive artists might use it for marketing. How about playing gigs within the block-building game? Tomorrow (23 March) three bands are doing just that.
March 22, 2016
Minecraft gets a $29.99-a-month physical subscription service
While the music industry continues to debate the potential to charge more than $9.99 (or, alternatively, less) for a streaming subscription, popular game Minecraft is going in high with its new subscription service: $29.99...
February 17, 2016
August 21, 2015