Posted inMarketing, Sandbox

Sandbox 109 – #MUSICMARKETING

Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong and why they will – despite Twitter saying it is pushing them to the background – remain an essential part of the music marketer’s arsenal for years to come.

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Posted inAnalysis, News

Live from Music 4.5: Vevo, Base79, Ministry of Sound and more (#m4pt5)

Music Ally is at the Music 4.5: The Rise of Video conference in London today: you can read our previous posts on YouTube talking music video, and presentations from Nielsen, UMG and She Makes War.

The second session of the event saw presentations from Vevo, multi-channel network Base79, digital service CueSongs and Ministry of Sound, before a panel session featuring all of them.

Posted inAnalysis, News

Ministry of Sound sues Spotify in copyright infringement case

After a testing few months for Spotify with criticism from artists, the streaming music service has a new foe: dance brand Ministry of Sound.

The company is suing Spotify for copyright infringement, claiming that the service has refused to remove user playlists that mirror Ministry of Sound compilation albums, including some that use the brand’s name in their titles.

“It’s been incredibly frustrating: we think it’s been very clear what we’re arguing, but there has been a brick wall from Spotify,” CEO Lohan Presencer tells The Guardian.