Marshmello launches his own mobile game to debut new album
EDM star Marshmello’s association with gaming is already well known: he’s teamed up with online star ‘Ninja’ to win pro-am Fortnite tournaments, and attracted more than 10 million people to his virtual concert within...
July 3, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
BTS are getting their own mobile game called BTS World
In perhaps the first example of K-Pop megastars BTS following in the footsteps of metal legends Iron Maiden – readers, write in if you can think of another! – BTS are getting their own mobile game. It’s called BTS...
May 10, 2019
Beat The Intro mobile game will push new releases and deep catalogue
A new music-based game has launched that claims it will create “new revenue and promotional opportunities for the music industry”. Beat The Intro says it has licensed “millions of tracks” already and, as its name...
April 10, 2019
Report claims 2.4bn people will play mobile games in 2019
The phrase ‘attention economy’ has been on the lips of plenty of music-industry people for years now, as we recognise that music is competing for attention with games, video-streaming and other forms of digital...
March 7, 2019
UMG boss excited by mobile potential for streaming growth
Universal Music chief Sir Lucian Grainge keynoted the Mobile World Congress conference in Barcelona this week, stressing the excitement his company feels about the mobile industry globally. “In some regions of the world...
February 26, 2019
Study explores how smartphone ownership trends vary globally
“Today, it is estimated that more than 5 billion people have mobile devices, and over half of these connections are smartphones,” explains the latest study from the US-based Pew Research Center. It proceeds to explore...
February 6, 2019
IDC says 2018 was ‘worst year ever’ for smartphone shipments
Research firm IDC turned into Comic Book Guy from The Simpsons yesterday, declaring that 2018 was “the worst year ever for smartphone shipments”. That’s a strange thing to say: clearly it wasn’t the worst year ever...
February 1, 2019
Gotickety blends mobile gaming with ticket and merch giveaways
It’s tempting to roll your eyes at a startup pitching itself as ‘Candy Crush for the Music Industry’. What, an app that 20 minutes in suddenly makes it a thousand times more difficult to listen unless you spend money...
September 13, 2018
PETA launches mobile game soundtracked by The Smiths
Animal rights organisation PETA has launched a new mobile-friendly game called This Beautiful Creature Must Die. It involves saving chickens, cows, pigs and turkeys from being killed by tapping them as they fall down the...
August 11, 2016
BBC takes on Beats 1 with global rollout of iPlayer Radio app
When Apple launched its Beats 1 radio station as part of Apple Music, there was a lot of speculation in the UK about the possible competition with the BBC’s music radio stations.
July 13, 2016