Tag: mtv

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MTV Play D2C app launches in the UK with monthly subscription

MTV has launched its new ‘SVOD’ (subscription video on-demand) app in the UK. It’s called MTV Play UK, and is available for Android and for iOS devices as a free download from their respective app stores. It’s not...
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MTV EMAs to use VR, bots and social stars

MTV has always used its big awards shows to experiment with new technologies, and this year’s European Music Awards (EMAs) in Rotterdam are no exception. MTV is launching a dedicated EMA Facebook Messenger chatbot, which...
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MTV redoubles music efforts with shows not videos

MTV’s flagship TV channel is getting back into music, but with shows rather than shortform music videos. “Right now about a third of our slate is what I’d call directly in music, significantly more than in the recent...
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MTV puts VMAs videos on Vevo in unexpected partnership

Vevo’s desire to become the home of all music-related videos – not just ‘music videos’ – got a boost this weekend. MTV has posted a number of performances from this weekend’s Video Music Awards (VMAs) through...
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Apple Music wants to be ‘MTV in its 80s and 90s heyday’

Apple Music execs have been talking to Rolling Stone about their strategy of signing exclusive deals with artists. Apple’s Larry Jackson described the policy as an attempt to ape “MTV in its Eighties and Nineties heyday.
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Twitter creates a #VMAs hashtag for MTV’s awards

This weekend sees the latest MTV Video Music Awards (VMAs) and Twitter is getting in on the celebration: creating a dedicated emoji for the event. When Twitter users use the #VMAs hashtag, it’ll be accompanied by a tiny...
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Snapchat debuts new ad format for American Music Awards

This weekend’s American Music Awards heralded the debut of a new ad format on messaging app Snapchat, following its recent 20-second trailer for the movie Ouija. Last night, Snapchat users saw a new ‘Our Story’ stream...
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MTV and MusicQubed team up for MTV Trax app

British music startup MusicQubed has another high-profile client: MTV. The latter has launched its new MTV Trax mobile music service, just in time for its EMA awards show in Glasgow this weekend. It follows in the footsteps...
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Ariana Grande’s album gets amplified by MTV and Pepsi

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week, in partnership...
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MTV adds Best Lyric Video category to its Video Music Awards

MTV’s latest Video Music Awards (VMAs) event takes place on 24 August, and this year there’s a new category: Best Lyric Video. Responding to the growing trend for songs to be released with a lyric video ahead...
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MTV rolling out four-week marketing plans for big new albums

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable reports that Ed Sheeran...
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MTV launches Your MTV Top 20 chart with data from The Echo Nest

It’s become a cliché to suggest that MTV doesn’t play music videos any more – it’s a trap we’ve fallen headlong into in the past. It might be true on the main MTV TV channel, but music videos remain...