MTV Play D2C app launches in the UK with monthly subscription
MTV has launched its new ‘SVOD’ (subscription video on-demand) app in the UK. It’s called MTV Play UK, and is available for Android and for iOS devices as a free download from their respective app stores. It’s not...
February 5, 2019
MTV EMAs to use VR, bots and social stars
MTV has always used its big awards shows to experiment with new technologies, and this year’s European Music Awards (EMAs) in Rotterdam are no exception. MTV is launching a dedicated EMA Facebook Messenger chatbot, which...
October 27, 2016
MTV redoubles music efforts with shows not videos
MTV’s flagship TV channel is getting back into music, but with shows rather than shortform music videos. “Right now about a third of our slate is what I’d call directly in music, significantly more than in the recent...
October 3, 2016
MTV puts VMAs videos on Vevo in unexpected partnership
Vevo’s desire to become the home of all music-related videos – not just ‘music videos’ – got a boost this weekend. MTV has posted a number of performances from this weekend’s Video Music Awards (VMAs) through...
August 30, 2016
Apple Music wants to be ‘MTV in its 80s and 90s heyday’
Apple Music execs have been talking to Rolling Stone about their strategy of signing exclusive deals with artists. Apple’s Larry Jackson described the policy as an attempt to ape “MTV in its Eighties and Nineties heyday.
June 29, 2016
Twitter creates a #VMAs hashtag for MTV’s awards
This weekend sees the latest MTV Video Music Awards (VMAs) and Twitter is getting in on the celebration: creating a dedicated emoji for the event. When Twitter users use the #VMAs hashtag, it’ll be accompanied by a tiny...
August 27, 2015
Snapchat debuts new ad format for American Music Awards
This weekend’s American Music Awards heralded the debut of a new ad format on messaging app Snapchat, following its recent 20-second trailer for the movie Ouija. Last night, Snapchat users saw a new ‘Our Story’ stream...
November 30, 2014
MTV and MusicQubed team up for MTV Trax app
British music startup MusicQubed has another high-profile client: MTV. The latter has launched its new MTV Trax mobile music service, just in time for its EMA awards show in Glasgow this weekend. It follows in the footsteps...
November 12, 2014
Ariana Grande’s album gets amplified by MTV and Pepsi
Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week, in partnership...
August 25, 2014
MTV adds Best Lyric Video category to its Video Music Awards
MTV’s latest Video Music Awards (VMAs) event takes place on 24 August, and this year there’s a new category: Best Lyric Video. Responding to the growing trend for songs to be released with a lyric video ahead...
August 19, 2014
MTV rolling out four-week marketing plans for big new albums
MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable reports that Ed Sheeran...
July 15, 2014