Sandbox 184: Save of the century, why pre-save is the new rave
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
July 19, 2017
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Apple Music’s second VR video is live, for Muse
Last month, we reported on Apple Music’s involvement in a virtual-reality music video for U2, produced by director Chris Milk’s VR startup Vrse. Now the companies have collaborated again, on a VR video for Muse’s song...
November 4, 2015
Muse Drones album has a premium-only track on Spotify
British rock band Muse’s new album Drones is available to stream on Spotify, but with a twist: its 11th track (‘The Globalist’) is marked as “premium only”. That’s right: people on Spotify’s free tier can’t...
June 11, 2015
Muse 360 iPhone and iPad app offers 360-degree concert footage
Muse are well known for their spectacular live shows, but now the band is adding some app innovation into the mix. Their label Warner Music has launched Muse 360, an iPhone and iPad app that promises fans the ability to “immerse...
July 26, 2012