Tag: muse

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Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus

Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...
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Muse to hold ‘mixed reality pre-show party’ for upcoming tour

British rock band Muse are preparing for the release of their latest album ‘Simulation Theory’ and an accompanying stadium tour. The latter has an interesting tech element, with fans able to buy an ‘Enhanced Experienced...
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Sandbox 184: Save of the century, why pre-save is the new rave

Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
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Brand Aid Part 1 – Sandbox 159

Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
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Apple Music’s second VR video is live, for Muse

Last month, we reported on Apple Music’s involvement in a virtual-reality music video for U2, produced by director Chris Milk’s VR startup Vrse. Now the companies have collaborated again, on a VR video for Muse’s song...
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Muse Drones album has a premium-only track on Spotify

British rock band Muse’s new album Drones is available to stream on Spotify, but with a twist: its 11th track (‘The Globalist’) is marked as “premium only”. That’s right: people on Spotify’s free tier can’t...
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Muse 360 iPhone and iPad app offers 360-degree concert footage

Muse are well known for their spectacular live shows, but now the band is adding some app innovation into the mix. Their label Warner Music has launched Muse 360, an iPhone and iPad app that promises fans the ability to “immerse...
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WMG launches official Muse iPhone app

Rather than use one of the many DIY iPhone app platforms, Muse's new app is an in-house job, having been released today by Warner Music UK.