Sandbox Issue 260: Twitch for Artists
Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest...
September 16, 2020
Muse create limited edition virtual merch with Cryptokitties
Rock behemoths Muse have created two crypto-collectibles – characters called Marty and Mibbles taken from recent album ‘Simulation Theory’ – which are digitally-scarce collectibles that fans can buy and...
September 4, 2020
Muse to bring Simulation Theory show to virtual reality
Muse's live shows are famously spectacular when it comes to the staging, so it's no surprise that the band's new concert film is out of the ordinary too. Drawn from their 'Simulation Theory' tour in 2019, it will be released...
August 12, 2020
Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus
Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...
November 14, 2018
Muse to hold ‘mixed reality pre-show party’ for upcoming tour
British rock band Muse are preparing for the release of their latest album ‘Simulation Theory’ and an accompanying stadium tour. The latter has an interesting tech element, with fans able to buy an ‘Enhanced Experienced...
November 6, 2018
Sandbox 184: Save of the century, why pre-save is the new rave
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
July 19, 2017
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Apple Music’s second VR video is live, for Muse
Last month, we reported on Apple Music’s involvement in a virtual-reality music video for U2, produced by director Chris Milk’s VR startup Vrse. Now the companies have collaborated again, on a VR video for Muse’s song...
November 4, 2015
Muse Drones album has a premium-only track on Spotify
British rock band Muse’s new album Drones is available to stream on Spotify, but with a twist: its 11th track (‘The Globalist’) is marked as “premium only”. That’s right: people on Spotify’s free tier can’t...
June 11, 2015
Sandbox Issue 134: Snap Decision
Lead: Snapchat, now with 100m daily active users and a lucrative IPO on the horizon, is far more than a social media gimmick. Plus it is heavily skewed towards younger users, a demographic the music industry is finding increasingly...
June 3, 2015
Muse 360 iPhone and iPad app offers 360-degree concert footage
Muse are well known for their spectacular live shows, but now the band is adding some app innovation into the mix. Their label Warner Music has launched Muse 360, an iPhone and iPad app that promises fans the ability to “immerse...
July 26, 2012