Posted inAnalysis, News

Facebook Messenger evolves: here’s what it means for music

As predicted, Facebook announced plans yesterday to turn its Facebook Messenger app into a bona-fide platform for external developers, while also confirming that the messaging app now has 600 million monthly active users.
(Or, to channel Xzibit: ‘Yo dawg, Facebook heard you like messaging apps, so it put some more messaging apps in your messaging app’.)

It’s a strategy that makes sense, given the similar platforms and developer communities being developed by the likes of WeChat, Line and KakaoMusic in Asia.