Tag: music festivals

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TRNSMT boss slammed for ‘females picking up guitars’ comments

The director of British festival TRNSMT is under fire for his explanation of why 11 of the first 13 artists announced for next year’s event are men. “It will be a while until there’s a 50/50 balance. That’s...
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Sandbox Issue 241: Music Merchandising Moves On

A T-shirt or a flimsy tour programme was the bulk of merchandise in the “old days” – mass-produced items to shift quickly when an act was on tour. Fortunately, things have changed dramatically in recent years – with...
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TRNSMT Festival turns lineup news into online treasure hunt

TRNSMT is a music festival in Scotland that began in 2017 in Glasgow (effectively replacing the long-running T In The Park) and has turned its 2020 line-up announcement into a digital scavenger hunt. We have seen artists...
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More music festivals promise not to use facial-recognition tech

The trickle of music festivals saying they won’t be using facial-recognition technology to identify fans may be turning into a flood. In September, we reported on US festivals Bonnaroo and Austin City Limits joining a...
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Marshmello and Ninja to star at Metarama music / esports festival

Music Ally has been talking for a while about the potential for live events combining music and esports. We’ve already seen music performances at major esports tournaments, of course, while MTV tested an esports/music festival...
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Snapchat could have made $800k from Coachella ‘live story’

A year ago, Snapchat launched a feature called Live Stories that involved aggregating photos and videos from specific events, including music festivals. Now the company has been talking about how popular those stories are....
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Bonnaroo Tweet fest proves useful to marketers

Social media use analysis at the recent Bonnaroo and CMA Music festivals, reveals Twitter accounts for 91% of all social media mentions at Bonnaroo.
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Bonnaroo Tweet fest proves useful to marketers

Social media use analysis in US Bonnaroo and CMA Music festivals hosts useful information for local officials, festival organisers, artists, corporate sponsors and advertisers.
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The Ticket Factory gets involved in Music Festivals Facebook game

Social game Music Festivals has a new industry partner: British ticketing site The Ticket Factory. The Facebook game gets people to create their own virtual music festivals, and now The Ticket Factory has launched a branded...
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The Ticket Factory gets involved in Music Festivals Facebook game

Social game Music Festivals has a new industry partner: British ticketing site The Ticket Factory. The Facebook game gets people to create their own virtual music festivals, and now The Ticket Factory has launched a branded...