Posted inSandbox

Sandbox Issue 241: Music Merchandising Moves On

Lead: Billboard has just announced new chart rules around merchandise and album bundles in the US (effective from January 2020), seeking to close some of the loopholes that have been exploited here in recent years. This could have enormous repercussions for how merchandising is used in marketing in the future. In the not-so-distant past, a […]

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