Tag: music marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...

We’re delighted to announce the launch of our brand new Learning Hub for the global music industry! What is this special place? The Music Ally Learning Hub is a new dedicated e-learning platform for the modern music...

It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management...

Music Ally is delighted to be hosting its flagship music marketing conference Sandbox Summit at the London Art House on Wednesday 30th October. A day packed with thought-leading discussions and presentations at the cutting...

Our latest issue of Sandbox went out to subscribers last night. In the cover feature, we look at how playlists marketing has gone through upheaval in recent months as the two biggest players (Apple Music and Spotify) take...

Lead: Playlists are still enormously important for breaking acts and for building careers – but they are increasingly a moving target that gets harder and harder to hit. As they change what they are, how they work and what...

In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...

Music Ally is delighted to announce the agenda and first set of confirmed speakers for this year’s Sandbox Summit sponsored by Linkfire which will take place at the London Arthouse on Wednesday 31st October. Early bird...

Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. As usual, all campaigns are listed in non-partisan alphabetical order. But this year...

Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...

Lead: With so much music now being ostensibly free at the point of consumption, advertising is expected to do a lot of the heavy lifting for the digital content industries. As such, the nature and forms of advertising have...

Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too...