Tag: music marketing
Introducing The Music Ally Learning Hub
We’re delighted to announce the launch of our brand new Learning Hub for the global music industry! What is this special place? The Music Ally Learning Hub is a new dedicated e-learning platform for the modern music...
October 17, 2019
Entries now open for Sandbox’s Campaigns of the Year 2019
It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management...
October 7, 2019
Sandbox Summit 2019 London, 30 October #ModernMusicMarketing
Music Ally is delighted to be hosting its flagship music marketing conference Sandbox Summit at the London Art House on Wednesday 30th October. A day packed with thought-leading discussions and presentations at the cutting...
September 25, 2019
What losing faith in playlists could mean for music marketing
Our latest issue of Sandbox went out to subscribers last night. In the cover feature, we look at how playlists marketing has gone through upheaval in recent months as the two biggest players (Apple Music and Spotify) take...
September 24, 2019
Sandbox Issue 236: Power Plays. THE NEXT STEP FOR PLAYLISTS
Lead: Playlists are still enormously important for breaking acts and for building careers – but they are increasingly a moving target that gets harder and harder to hit. As they change what they are, how they work and what...
September 23, 2019
Sandbox Issue 215: ‘Boxing Clever. Sandbox Summit Special Issue
In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...
November 5, 2018
Sandbox Summit 2018 – London #MarketMusicBetter
Music Ally is delighted to announce the agenda and first set of confirmed speakers for this year’s Sandbox Summit sponsored by Linkfire which will take place at the London Arthouse on Wednesday 31st October. Early bird...
September 26, 2018
2017 End of year Sandbox Issue
Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. As usual, all campaigns are listed in non-partisan alphabetical order. But this year...
December 21, 2017
Sandbox 193: Playlisten without prejudice
Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...
December 7, 2017
Sandbox Issue 191: Ad ons
Lead: With so much music now being ostensibly free at the point of consumption, advertising is expected to do a lot of the heavy lifting for the digital content industries. As such, the nature and forms of advertising have...
November 15, 2017
Sandbox Issue 190: Retarget practice
Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too...
November 15, 2017