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Tag: Music Marketing

Google
Posted inNews

Google’s latest search easter-egg is Taylor Swift word puzzles

Avatar photo by Stuart Dredge September 21, 2023September 21, 2023

Look what you made me Goo-gle. And if you’re groaning at that have some sympathy: Google already nabbed the ‘Blank Space’ joke for its announcement of a search partnership with Taylor […]

J Balvin Verizon Catch My iPhone campaign
Posted inNews

Verizon deploys a 300-foot tall J Balvin to promote new iPhone

Avatar photo by Stuart Dredge September 18, 2023September 18, 2023

You’d think J Balvin would have enough money not to have to start a side-hustle delivering iPhones… Oh wait, this is a brand partnership.

WhatsApp Channels
Posted inNews

WhatsApp rolls its ‘Channels’ out to more than 150 countries

Avatar photo by Stuart Dredge September 14, 2023September 14, 2023

Running a WhatsApp community for an artist has always involved a certain amount of… bodging. Perhaps no longer though.

SymphonyOS
Posted inNews

SymphonyOS raises $1m pre-seed funding for creator marketing

Avatar photo by Stuart Dredge August 30, 2023August 30, 2023

The latest company to join the growing ranks of creator-economy startups is SymphonyOS, and it’s doing so with some artists as investors.

Rolling Stones Hackney Diamonds
Posted inNews

Local newspaper ad may be teaser for new Rolling Stones album

Avatar photo by Stuart Dredge August 24, 2023August 24, 2023

Music Ally doesn’t often get to write about glass repair specialists in Hackney, so today’s a momentous day.

Blackpink Roblox
Posted inNews

Blackpink get set for persistent Roblox experience ‘The Palace’

Avatar photo by Stuart Dredge August 22, 2023August 22, 2023

Roblox has signed up its most high-profile global artist yet: K-Pop stars Blackpink. Their ‘The Palace’ experience launches this week.

01 Esss Clubs Landscape Mac iPhone
Posted inNews

Endlesss unveils Clubs: ‘Discord servers made for music-lovers’

Avatar photo by Stuart Dredge August 18, 2023August 18, 2023

We know British startup Endlesss for its music-making application and the community it has built around that.

Metal-Fest-Megadeth-Event-Key-Art-16-9
Posted inMarketing

Megadeth (and their mascot) to star in Wargaming’s ‘Metal Fest’

Avatar photo by Stuart Dredge August 17, 2023August 17, 2023

Megadeth are appearing at a new metal music festival, but it’s taking place on (virtual) battlefields rather than stages.

metallica black box
Posted inNews

Metallica’s latest campaigns: Playlists, Roblox, ASL videos…

Avatar photo by Stuart Dredge April 26, 2023September 25, 2023

Fresh from becoming the majority stakeholder in their own vinyl-pressing plant, Metallica have been letting loose a variety of interesting digital marketing campaigns.

Posted inNews

Found·ee adds ‘Automated Follow-up Remarketing Audiences’ feature

Avatar photo by Stuart Dredge March 20, 2023May 11, 2023

Found·ee has added a new feature called ‘Automated Follow-up Remarketing Audiences’ which we think could prove useful for music marketers.

Wave logo 2023
Posted inTools

Tools :: Wavo – 2023 profile

Marlen Hüllbrock by Marlen Hüllbrock January 25, 2023May 25, 2023

What’s changed that warrants a Wavo Tools update? It now offers two discrete ways for music marketers to engage with the platform.

Posted inSandbox

Sandbox Campaigns of the Year: 2022’s best music marketing campaigns

Joe Sparrow by Joe Sparrow December 15, 2022May 23, 2023

It’s back: and the 2022 issue of our utterly essential Campaigns of the Year report is as big as ever. With 60 highly-detailed case studies, it’s the most popular Sandbox publication for a reason: […]

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FREE weekly newsletter: THE KNOWLEDGE

Get a mix of the vital news, analysis, and insider tips from across Music Ally's services. (Plus all the weird links & unusual music we find online.)

It's FREE, fun*, and every Friday.

*actual levels of fun may vary wildly

Latest News

Indie veterans say Deezer/UMG artist-centric plans need ‘a rigorous review’

Indie veterans say Deezer/UMG artist-centric plans need ‘a rigorous review’

Deezer and Universal Music Group’s partnership on a new ‘artist-centric’…

September 27, 2023September 27, 2023
Deezer’s artist-centric model should be universal with a small ‘u’ (Guest column)

Deezer’s artist-centric model should be universal with a small ‘u’ (Guest column)

This is a guest post written by Martin Mills of…

September 27, 2023September 27, 2023
Writers Guild of America reveals new contract terms on AI

Writers Guild of America reveals new contract terms on AI

US TV and film screenwriters have been on strike since…

September 27, 2023September 27, 2023

Music Ally’s music business news podcast covers the vital issues in detail, as they emerge. Listen now »

Jobs

The latest and best jobs in the global music industry

See all jobs >>

Admin Assistant, Society Relations – The Orchard – London

Admin Assistant, Society Relations – The Orchard – London

Marketing Manager – AWAL – London

Marketing Manager – AWAL – London

Digital Account Manager (7 month FTC) – The Orchard – London

Digital Account Manager (7 month FTC) – The Orchard – London

Sandbox: your essential digital marketing guide – expert insight, case studies, fresh ideas, and overlooked opportunities.

Latest Sandbox

Campaigns :: Run, R-App-it, Run – Bad Bunny uses WhatsApp to tease new music 

Campaigns :: Run, R-App-it, Run – Bad Bunny uses WhatsApp to tease new music 

As the eighth-biggest act globally on Spotify, with 73 million…

September 27, 2023September 26, 2023
Behind The Campaign :: Metallica

Behind The Campaign :: Metallica

Metallica released 72 Seasons – their 11th studio album and first…

September 20, 2023September 25, 2023

Country Profiles

Essential international guides, packed with data, interviews, strategies, and local insight.

Read country profiles >>

Country Profile – East Africa 2023

Country Profile – East Africa 2023

The digital music industry in East Africa is growing, as smartphone penetration and internet…

Country Profile – UAE 2023

Country Profile – UAE 2023

The UAE offers a business-friendly environment and huge wealth to the global music industry…

Country Profile – Nigeria 2023

Country Profile – Nigeria 2023

Nigeria’s vast pool of musical talent is well known; its music industry’s recent success…

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