Tag: music marketing
Sandbox 124 – Best Placed: The New Age of Product Placement In Videos
Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers would prefer...
January 14, 2015
In this week’s Sandbox: SoundCloud, PledgeMusic, Sinfini and more
Our latest Sandbox digital music marketing report went out last night. Here’s what it has inside: a look at how SoundCloud could change as a marketing platform now it will be monetised; a Behind The Campaign Focus on...
September 13, 2014
Ariana Grande’s album gets amplified by MTV and Pepsi
Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week, in partnership...
August 25, 2014
Warp launches augmented reality app for new Eno • Hyde album
Brian Eno and Karl Hyde have a new album out, ‘Someday World’. But there’s also a companion app fresh out from label Warp Records, which uses augmented reality (AR) technology to innovative effect. And yes,...
July 30, 2014
Sandbox End of Year Special: The Best Campaigns of 2013
For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge new artists...
December 18, 2013
Sandbox 98 – Nordic Lights
Lead: Because streaming dominates so much in the Nordics, it is dramatically changing the shape and the narrative of digital music marketing. It is no longer about spikes of activity a few weeks either side of a release or...
December 4, 2013
Sandbox Issue 82 – Missed Apportunity?
Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing. It's time to make...
April 10, 2013
Offerpop’s tools for brand dig deep into Facebook data
Offerpop's tools are mainly made to help big brands, but two new features may well be of interest to music marketers too.
February 20, 2013
Sandbox 77 – The shock of the new
Lead: every day brings a new service or app but most of them barely cause a flicker. But the ones that last the distance can really change everything. Think iTunes, Facebook, YouTube and Twitter – companies whose centre...
January 30, 2013
Webdoc is gone, it’s now Urturn
It was announced yesterday that Webdoc will be continuing their stellar work but will be rebranded and renamed as Urturn. We spoke to CEO, Stelios Tzonis and Head of Music, Olivier de Simone about what has brought on the...
January 28, 2013
Fandalism undercuts digital music distributors
Fandalism is one of the emerging 'social networks for musicians', claiming 550k members.
January 21, 2013